企業(yè)戰(zhàn)略管理2(2)-文庫吧資料
2025-01-22 11:19本頁面
【正文】 g corporate social responsibility. 目標（愿景）和任務(wù)（使命）陳述是傳達企業(yè)的社會責任的有效工具 Basis of effective accountability. 有效責任的基礎(chǔ) Components of Vision amp。T‘s mission focuses on munications, not telephones 美國電話電報公司的使命陳述突出了通訊而不是電話 ?Exxon‘s mission focuses on energy, not oil and gas 埃克森公司的使命陳述突出了能源而不是石油和天然氣 Exercise 4 練習 4 ? What is the main difference between vision and mission? 目標和任務(wù)（愿景和使命）的主要區(qū)別是什么？ ? Which of the two can be altered/ reshaped and why? 兩者中哪一個是可以改變 /重訂的，為什么？ ? Share your ideas with the class. 跟全班同學分享你的觀點 Corporate Governance amp。 future orientation 動態(tài)和未來導向 Exercise 3 練習 3 ? What are the values of your family? 你們家族的價值觀是什么？ ? How did you learn your family values? 你是如何知道家族價值觀的？ ? Share experiences in the group 跟小組成員分享你的經(jīng)驗 ? How might this be relevant to business? 這與商業(yè)有什么關(guān)系？ ? Select one example to share with the class 選擇一個例子與全班同學分享 Customer Orientation 顧客導向 Good vision amp。 Mission 目標（愿景）和任務(wù)（使命）特征 Effective vision amp。mission statements: 有效的目標（愿景）與任務(wù)（使命）陳述： ? Arouse positive feelings and emotions 喚起好感和熱情 ? Motivates to action 激發(fā)行動 ? Generate the impression that anisation is successful, present amp。 munity對市場、客戶和社區(qū)比較重要 Characteristics of Vision amp。 Mission 目標（愿景）和任務(wù)（使命）特征 Effective vision amp。 Mission: McGinnis認為目標和任務(wù)： ? Define what the anization is 對企業(yè)進行定義 ? Define what the anization aspires to be 表明企業(yè)的追求 ? Are broad enough to allow for creative growth 足夠廣闊允許創(chuàng)造性增長 ? Distinguishes anisation from all other 將本企業(yè)與其他企業(yè)相區(qū)別 ? Serve as framework to evaluate current activities amp。 creativity 強調(diào)改革和創(chuàng)造力 ? Incorporate left and rightbrain thinking 左、右腦協(xié)同思維 ? Thinking ?outside the square‘ “跳出圈外”（突破性）思維 ? EQ and ?thought leadership‘ 情商和“思想領(lǐng)導” Characteristics of Vision amp。 analysis 直覺和分析的平衡 ? Favours intuition amp。 mission needed before any alternative strategies formulated or implemented 在制定或?qū)嵤┤魏翁娲鷳?zhàn)略之前必須要有明確的目標和任務(wù) ? Needs as broad range of participation as possible including workforce and other key stakeholders 需要包括員工和其他主要利益相關(guān)者在內(nèi)的盡可能的廣泛參與 Exercise 2 練習 2 ? From the Essential Components list in the text, develop a Vision amp。 challenge 強調(diào)機會與挑戰(zhàn) ? Future focused 著眼未來 Exercise 1 練習 1 ? Revi
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