企業(yè)戰(zhàn)略管理2(2)-文庫吧資料
2025-01-22 11:19本頁面
【正文】 g corporate social responsibility. 目標(biāo)（愿景）和任務(wù)（使命）陳述是傳達(dá)企業(yè)的社會責(zé)任的有效工具 Basis of effective accountability. 有效責(zé)任的基礎(chǔ) Components of Vision amp。T‘s mission focuses on munications, not telephones 美國電話電報公司的使命陳述突出了通訊而不是電話 ?Exxon‘s mission focuses on energy, not oil and gas ?？松镜氖姑愂鐾怀隽四茉炊皇鞘秃吞烊粴? Exercise 4 練習(xí) 4 ? What is the main difference between vision and mission? 目標(biāo)和任務(wù)（愿景和使命）的主要區(qū)別是什么？ ? Which of the two can be altered/ reshaped and why? 兩者中哪一個是可以改變 /重訂的，為什么？ ? Share your ideas with the class. 跟全班同學(xué)分享你的觀點(diǎn) Corporate Governance amp。 future orientation 動態(tài)和未來導(dǎo)向 Exercise 3 練習(xí) 3 ? What are the values of your family? 你們家族的價值觀是什么？ ? How did you learn your family values? 你是如何知道家族價值觀的？ ? Share experiences in the group 跟小組成員分享你的經(jīng)驗 ? How might this be relevant to business? 這與商業(yè)有什么關(guān)系？ ? Select one example to share with the class 選擇一個例子與全班同學(xué)分享 Customer Orientation 顧客導(dǎo)向 Good vision amp。 Mission 目標(biāo)（愿景）和任務(wù)（使命）特征 Effective vision amp。mission statements: 有效的目標(biāo)（愿景）與任務(wù)（使命）陳述： ? Arouse positive feelings and emotions 喚起好感和熱情 ? Motivates to action 激發(fā)行動 ? Generate the impression that anisation is successful, present amp。 munity對市場、客戶和社區(qū)比較重要 Characteristics of Vision amp。 Mission 目標(biāo)（愿景）和任務(wù)（使命）特征 Effective vision amp。 Mission: McGinnis認(rèn)為目標(biāo)和任務(wù)： ? Define what the anization is 對企業(yè)進(jìn)行定義 ? Define what the anization aspires to be 表明企業(yè)的追求 ? Are broad enough to allow for creative growth 足夠廣闊允許創(chuàng)造性增長 ? Distinguishes anisation from all other 將本企業(yè)與其他企業(yè)相區(qū)別 ? Serve as framework to evaluate current activities amp。 creativity 強(qiáng)調(diào)改革和創(chuàng)造力 ? Incorporate left and rightbrain thinking 左、右腦協(xié)同思維 ? Thinking ?outside the square‘ “跳出圈外”（突破性）思維 ? EQ and ?thought leadership‘ 情商和“思想領(lǐng)導(dǎo)” Characteristics of Vision amp。 analysis 直覺和分析的平衡 ? Favours intuition amp。 mission needed before any alternative strategies formulated or implemented 在制定或?qū)嵤┤魏翁娲鷳?zhàn)略之前必須要有明確的目標(biāo)和任務(wù) ? Needs as broad range of participation as possible including workforce and other key stakeholders 需要包括員工和其他主要利益相關(guān)者在內(nèi)的盡可能的廣泛參與 Exercise 2 練習(xí) 2 ? From the Essential Components list in the text, develop a Vision amp。 challenge 強(qiáng)調(diào)機(jī)會與挑戰(zhàn) ? Future focused 著眼未來 Exercise 1 練習(xí) 1 ? Revi
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