企業(yè)戰(zhàn)略管理2(2)(參考版)
2025-01-19 11:19本頁面
【正文】 。As, alliances管理兼并與并購，聯(lián)盟 3% 28% 44% Customer loyalty 顧客忠誠度 Japan 日本 Europe 歐洲 USA 美國 Strategy for Sustainable Business: The next imperative 可持續(xù)性業(yè)務(wù)的戰(zhàn)略： 下一步勢在必行 Business and the Triple Bottom Line 企業(yè)與三條底線 ?Cannibals With Forks John Elkington (1997) ?用叉子的野蠻人 John Elkington (1997) ?To be sustainable, an anisation must : 要想持續(xù)發(fā)展，一個企業(yè)必須： ?Be financially secure 具有財政保障 ?Minimise its negative environmental impacts 將負(fù)面的環(huán)境影響最小化 ?Conform to societal expectations. 符合社會期望 ? Global consensus on environmental and social issues 環(huán)境和社會問題上的全球一致意見 –Social and human rights problems . child labour, corruption, underdevelopment of human capital, gap between rich and poor 社會和人權(quán)問題，如：童工、腐敗、人力資本的開發(fā)不足、 貧富差距 –Environmental problems . global climate change, native deforestation, pollution, resource depletion 環(huán)境問題，如：全球氣候變化、原始森林采伐、污染、資源損耗 Why TBL? 為什么是三條底線？ TBL business strategy 三條底線企業(yè)戰(zhàn)略 ? The difficulty is in integrating the three dimensions into a coherent whole. 困難在于如何將三個方面有機(jī)地整合為一體。 speed日漸增加的靈活性及速度 3% 9% 26% Competing for talent 人才競爭 38% 32% 28% Planning for vision amp。 Mission 目標(biāo)和任務(wù)（愿景和使命）的重要性 Although research results mixed, business with formal vision and mission statements indicate 盡管研究結(jié)果是多種多樣的，擁有正式目標(biāo)和任務(wù)（愿景和使命）陳述 的公司顯示： ? 2X average return on shareholder‘s equity 是平均股東權(quán)益報酬的兩倍 ? Positive relationship to anizational performance 與企業(yè)績效之間的保持正向關(guān)系 ? 30% higher return on certain financial measures 在某些財務(wù)指標(biāo)方面的收益要高出 30％ Strategic business case 戰(zhàn)略企業(yè)案例 ? The manner in which business addresses the triple bottom line agenda can enhance or undermine 企業(yè)對于三條底線議程的態(tài)度可以增強(qiáng)或破壞： – its reputation, 企業(yè)的名譽(yù) – brand equity, 品牌權(quán)益 – risk profile, 風(fēng)險特征 – innovation, 創(chuàng)新 – productivity, 生產(chǎn)力 – efficiency, 效率 – access to capital, 使用資金 – licence to operate and 經(jīng)營許可，及 – ability to attract and retain talent. 吸引和留住人才的能力 ? Through these it can have a material impact on the pany‘s longterm shareholder value and success 這樣就對企業(yè)的長期股東的價值和成功造成了實質(zhì)性的影響。 effective! 短而有效是最好的 Vision needs to be attractive and inspiring. 愿景應(yīng)該是有吸引力且振奮人心的 Vision amp。 Mission statements are effective instruments for conveyin
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