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企業(yè)戰(zhàn)略管理2(2)(已改無錯(cuò)字)

2023-02-16 11:19:20 本頁面
  

【正文】 心 Components of Mission 任務(wù)( 使命)的要素 Components of mission and corresponding questions to be answered: 任務(wù)(使命)的要素和應(yīng)當(dāng)回答的相應(yīng)問題: ? Customers 顧客 ?―Who are its customers?‖ ―公司的顧客是誰?” ? Products or services 產(chǎn)品或服務(wù) ?―What are its major products or services?‖ ―公司的主要產(chǎn)品或服務(wù)項(xiàng)目是什么?” Components of Mission 任務(wù)( 使命)的要素 ? Markets市場 ?―Geographically, where does it pete?‖ ―公司在哪些地域競爭?” ? Technology 技術(shù) ?―Is it technologically current/ future focused?‖ ―公司的技術(shù)是否以現(xiàn)時(shí) /未來為重點(diǎn)?” Components of Mission 任務(wù)(使命)的要素 ? Concern for survival, growth, and profitability: 對(duì)生存、增長和盈利的關(guān)注 ?―Is it mitted to growth and financial soundness?‖ ―公司是否努力實(shí)現(xiàn)業(yè)務(wù)的增長和良好的財(cái)務(wù)狀況?” ? Philosophy 觀念 ?―What are its basic beliefs, values, aspirations, and priorities?‖ ―公司的基本信念、價(jià)值觀、志向和傾向上什么?” Components of Mission 任務(wù)(使命)要素 ? Selfconcept 自我認(rèn)識(shí): ?―What is its distinctive petence or major petitive advantage?‖ ―公司的專有能力或最主要的競爭優(yōu)勢是什么?” ? Concern for public image 對(duì)公眾形象的關(guān)切 ?―Is it responsive to social, munity, and environmental concerns?‖ ―公司是否對(duì)社會(huì)、社區(qū)和環(huán)境負(fù)責(zé)?” ? Concern for employees 對(duì)員工的關(guān)心 ?―Are employees its most valuable asset?‖ ―公司是否將員工視為最寶貴的資產(chǎn)?” Importance of Vision amp。 Mission 目標(biāo)和任務(wù)(愿景和使命)的重要性 Although research results mixed, business with formal vision and mission statements indicate 盡管研究結(jié)果是多種多樣的,擁有正式目標(biāo)和任務(wù)(愿景和使命)陳述 的公司顯示: ? 2X average return on shareholder‘s equity 是平均股東權(quán)益報(bào)酬的兩倍 ? Positive relationship to anizational performance 與企業(yè)績效之間的保持正向關(guān)系 ? 30% higher return on certain financial measures 在某些財(cái)務(wù)指標(biāo)方面的收益要高出 30% Strategic business case 戰(zhàn)略企業(yè)案例 ? The manner in which business addresses the triple bottom line agenda can enhance or undermine 企業(yè)對(duì)于三條底線議程的態(tài)度可以增強(qiáng)或破壞: – its reputation, 企業(yè)的名譽(yù) – brand equity, 品牌權(quán)益 – risk profile, 風(fēng)險(xiǎn)特征 – innovation, 創(chuàng)新 – productivity, 生產(chǎn)力 – efficiency, 效率 – access to capital, 使用資金 – licence to operate and 經(jīng)營許可,及 – ability to attract and retain talent. 吸引和留住人才的能力 ? Through these it can have a material impact on the pany‘s longterm shareholder value and success 這樣就對(duì)企業(yè)的長期股東的價(jià)值和成功造成了實(shí)質(zhì)性的影響。 Global Priorities for Business 企業(yè)全球優(yōu)先考慮的事 Major Challenges in 2021 2021年的主要挑戰(zhàn) 31% 39% 24% Inc
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