企業(yè)戰(zhàn)略管理2(2)-閱讀頁
2025-01-31 11:19本頁面
【正文】 are its customers?‖ ―公司的顧客是誰？” ? Products or services 產(chǎn)品或服務(wù) ?―What are its major products or services?‖ ―公司的主要產(chǎn)品或服務(wù)項目是什么？” Components of Mission 任務(wù)（ 使命）的要素 ? Markets市場 ?―Geographically, where does it pete?‖ ―公司在哪些地域競爭？” ? Technology 技術(shù) ?―Is it technologically current/ future focused?‖ ―公司的技術(shù)是否以現(xiàn)時 /未來為重點？” Components of Mission 任務(wù)（使命）的要素 ? Concern for survival, growth, and profitability: 對生存、增長和盈利的關(guān)注 ?―Is it mitted to growth and financial soundness?‖ ―公司是否努力實現(xiàn)業(yè)務(wù)的增長和良好的財務(wù)狀況？” ? Philosophy 觀念 ?―What are its basic beliefs, values, aspirations, and priorities?‖ ―公司的基本信念、價值觀、志向和傾向上什么？” Components of Mission 任務(wù)（使命）要素 ? Selfconcept 自我認(rèn)識： ?―What is its distinctive petence or major petitive advantage?‖ ―公司的專有能力或最主要的競爭優(yōu)勢是什么？” ? Concern for public image 對公眾形象的關(guān)切 ?―Is it responsive to social, munity, and environmental concerns?‖ ―公司是否對社會、社區(qū)和環(huán)境負(fù)責(zé)？” ? Concern for employees 對員工的關(guān)心 ?―Are employees its most valuable asset?‖ ―公司是否將員工視為最寶貴的資產(chǎn)？” Importance of Vision amp。 Global Priorities for Business 企業(yè)全球優(yōu)先考慮的事 Major Challenges in 2021 2021年的主要挑戰(zhàn) 31% 39% 24% Incr. flexibility amp。 mission 愿景和使命規(guī)劃 41% 32% 29% Reducing costs 成本下降 16% 42% 30% Managing Mamp。 ? The consensus is that the ?financial‘ and governance aspects are most easily established, 人們一致認(rèn)為“財政”和管理方面是最容易確定的 ? followed by ?environmental‘ 其次“環(huán)境”方面 ? with ?social‘ as the most challenging… 最大的挑戰(zhàn)是“社會”方面 TBL adds strategic value 三條底線增加戰(zhàn)略價值 ? Businesses choose to report for many strategic reasons. 企業(yè)因多種戰(zhàn)略原因而選擇報告 ? If used effectively, the TBL approach and reporting have the potential to: 若有效應(yīng)用三條底線方法和報告，具有下列可能性： – Build stakeholder relationships based on shared values, trust, and integrity 在共同的價值觀、信任和誠實的基礎(chǔ)上建立利益相關(guān)者之間的關(guān)系 – Manage risks by identifying areas of concern to stakeholders and being able to deal with them proactively rather than reactively 通過確認(rèn)對利益相關(guān)者所關(guān)心的領(lǐng)域，并能夠積極主動、而非被動地處理問題的方法進(jìn)行風(fēng)險管理 Exercise 5 練習(xí) 5 ? How could your business use TBL to strategic advantage? 企業(yè)如何應(yīng)用三條底線獲取戰(zhàn)略優(yōu)勢？ ? Share your ideas with your group, and one good example with the class. 與組員分享你的觀點，然后每個小組選一個好的例子跟全班
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