企業(yè)戰(zhàn)略管理2 (2)(文件)
【正文】 Characteristics of Vision amp。 Mission 目標(biāo)（愿景）和任務(wù)（使命）特征 Effective vision amp。T‘s mission focuses on munications, not telephones 美國(guó)電話(huà)電報(bào)公司的使命陳述突出了通訊而不是電話(huà) ?Exxon‘s mission focuses on energy, not oil and gas ?？松镜氖姑愂鐾怀隽四茉炊皇鞘秃吞烊粴? Exercise 4 練習(xí) 4 ? What is the main difference between vision and mission? 目標(biāo)和任務(wù)（愿景和使命）的主要區(qū)別是什么？ ? Which of the two can be altered/ reshaped and why? 兩者中哪一個(gè)是可以改變 /重訂的，為什么？ ? Share your ideas with the class. 跟全班同學(xué)分享你的觀點(diǎn) Corporate Governance amp。 effective! 短而有效是最好的 Vision needs to be attractive and inspiring. 愿景應(yīng)該是有吸引力且振奮人心的 Vision amp。 speed日漸增加的靈活性及速度 3% 9% 26% Competing for talent 人才競(jìng)爭(zhēng) 38% 32% 28% Planning for vision amp。 。As, alliances管理兼并與并購(gòu)，聯(lián)盟 3% 28% 44% Customer loyalty 顧客忠誠(chéng)度 Japan 日本 Europe 歐洲 USA 美國(guó) Strategy for Sustainable Business: The next imperative 可持續(xù)性業(yè)務(wù)的戰(zhàn)略： 下一步勢(shì)在必行 Business and the Triple Bottom Line 企業(yè)與三條底線 ?Cannibals With Forks John Elkington (1997) ?用叉子的野蠻人 John Elkington (1997) ?To be sustainable, an anisation must : 要想持續(xù)發(fā)展，一個(gè)企業(yè)必須： ?Be financially secure 具有財(cái)政保障 ?Minimise its negative environmental impacts 將負(fù)面的環(huán)境影響最小化 ?Conform to societal expectations. 符合社會(huì)期望 ? Global consensus on environmental and social issues 環(huán)境和社會(huì)問(wèn)題上的全球一致意見(jiàn) –Social and human rights problems . child labour, corruption, underdevelopment of human capital, gap between rich and poor 社會(huì)和人權(quán)問(wèn)題，如：童工、腐敗、人力資本的開(kāi)發(fā)不足、 貧富差距 –Environmental problems . global climate change, native deforestation, pollution, resource depletion 環(huán)境問(wèn)題，如：全球氣候變化、原始森林采伐、污染、資源損耗 Why TBL? 為什么是三條底線？ TBL business strategy 三條底線企業(yè)戰(zhàn)略 ? The difficulty is in integrating the three dimensions into a coherent whole. 困難在于如何將三個(gè)方面有機(jī)地整合為一體。 Mission 目標(biāo)和任務(wù)（愿景和使命）的重要性 Although research results mixed, business with formal vision and mission statements indicate 盡管研究結(jié)果是多種多樣的，擁有正式目標(biāo)和任務(wù)（愿景和使命）陳述 的公司顯示： ? 2X average return on shareholder‘s equity 是平均股東權(quán)益報(bào)酬的兩倍 ? Positive relationship to anizational performance 與企業(yè)績(jī)效之間的保持正向關(guān)系 ? 30% higher return on certain financial measures 在某些財(cái)務(wù)指標(biāo)方面的收益要高出 30％ Strategic business case 戰(zhàn)略企業(yè)案例 ? The manner in which business addresses the triple bottom
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