電子商務(wù)環(huán)境下的顧客忠誠的研究外文翻譯-電子商務(wù)(參考版)
2025-01-23 03:16本頁面
【正文】 s personal characteristics affect customer loyalty is one of the factors. Including customers of different works involved, the 10 different technologies hobbies, different services require different price sensitivity, as well as features such as pretrading experience, making different online customer loyalty with vastly different work. Forth, take relevant measures to strengthen customer loyalty influence. 1. Deeprooted relationship marketing strategy. Modern marketing theory, relationship marketing strategy is to retain old customers and enhance customer loyalty flu effective strategy. It consists of three levels: financial levels, social levels, and structural levels. The author believes that under the conditions in the emerce, relationship marketing strategy should focus on the structural level, which a deeplevel customer relation of cooperation, indepth understands of each other, and on this basis to custom, to provide customers with allround solution. 2. Create more value for customers, enhance customer satisfaction. Customer value customers to buy products or services, the total cost of the total receipts and pare the results. Total receipts of more than the total cost, customers receive greater value. To this end, the value of analytical methods can take the core needs of customers and the pursuit of interests. Meanwhile, in order to obtain advantages in the petition, enterprises must be able to more petitors than create value for their customers. Customers receive more value to the consumer satisfaction。 enterprises can to provide customers with personalized and customized services。s flawed system of regulation, consumers shopping online may face greater risk of the purchase, especially the risk of modity quality. Therefore, from this point of view of consumers to buy lower risk is likely to buy over the previous consumer brand products, and this tended to be loyal to a certain brand, easily enhanced sense of brand loyalty. Third, Customer Loyalty Factors Brand image: Compared with the traditional business, Environment customers faced with a flood of merchandise information, the work will be largely dependent on consumers to choose brands based on the work. To a certain extent, is the site of the domain name brands, and let customers in the vast Inter jib easily find their own website, a clear, concise and easy to remember domain name is to cultivate loyal customers prerequisite. Web site form: In this eyeball economy era, the first time how to arouse the attention of consumers, regardless of the traditional business or emerce enterprises, are crucial. E in the environment, first of all, site visitors design style is the first impression of the enterprise, a unique web site not only to attract customers, but also to allow its consumption of fun. Second, the Web site of information and rich content determines whether or not the interest of consumers on the website and perceived tendency attitude, and proceeded to affect customer satisfaction. Third, the fastpaced life of the people has bee increasingly impatient, speed and convenience is to ensure that consumers continued to patronize the basic security, ease of use website directly affect consumer perception value. Products: Good product is formed the basis of customer loyalty, consumers had access to the satisfaction of a repeat products can be purchased desire. Reliable work is the quality of consumer products on the basic re
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