電子商務(wù)環(huán)境下的顧客忠誠(chéng)的研究外文翻譯-電子商務(wù)(存儲(chǔ)版)
【正文】 務(wù)水平，而服務(wù)質(zhì)量是影響顧客行為意向的一個(gè)重要決定性 因素（ Cronin， 2021）。在 E 環(huán)境中，首先，網(wǎng)站的設(shè)計(jì)風(fēng)格是訪問(wèn)者對(duì)企業(yè)的第一印象，獨(dú)具特色的網(wǎng)站不僅能吸引顧客，也能讓其體會(huì)到消費(fèi)樂(lè)趣。主要包括 :社會(huì)風(fēng)險(xiǎn)、財(cái)物風(fēng)險(xiǎn)、時(shí)間風(fēng)險(xiǎn)、心理風(fēng)險(xiǎn)、身體風(fēng)險(xiǎn)。由于網(wǎng)上有關(guān)商品種類(lèi)與品牌的信息量很大 ,替代商品也較易獲得。 顧客感知的購(gòu)買(mǎi)風(fēng)險(xiǎn) 。Company 對(duì)美國(guó)五大廣告公司一項(xiàng)查表明 :公司的顧客保持率越高 ,其生產(chǎn)力指數(shù)越高 ,即公司勞動(dòng)生率越高。只有解決了這個(gè)問(wèn)題才能是顧客真正的成為忠誠(chéng)顧客，網(wǎng)絡(luò)營(yíng)銷(xiāo)才會(huì)真正的發(fā)展起來(lái)。信任是建立顧客忠誠(chéng)和制約網(wǎng)絡(luò)營(yíng)銷(xiāo)發(fā)展的瓶頸。美國(guó) Bain amp。替代產(chǎn)品的可獲得性 。這樣他的搜尋成本很低 ,品牌轉(zhuǎn)換成本也很低 ,就可以輕而易舉地、頻繁地轉(zhuǎn)換品牌。感知的購(gòu)買(mǎi)風(fēng)險(xiǎn)指顧客感覺(jué)到的購(gòu)買(mǎi)某種產(chǎn)品或服務(wù)可能帶來(lái)的風(fēng)險(xiǎn)。在現(xiàn)今 “眼球經(jīng)濟(jì) ”的時(shí)代，如何第一時(shí)間引起消費(fèi)者的注意，無(wú)論對(duì)傳統(tǒng)商務(wù)或電子商務(wù)企業(yè)，都是至關(guān)重要的。 服務(wù)質(zhì)量。 4 信任安全。 四 、采取相關(guān)措施增強(qiáng)顧客忠誠(chéng)感 1. 深層次的關(guān)系營(yíng)銷(xiāo)策略。同時(shí) ,為在競(jìng)爭(zhēng)中取得優(yōu)勢(shì) ,企業(yè)必須能夠比 競(jìng)爭(zhēng)對(duì)手更多地為其顧客創(chuàng)造價(jià)值。 Company, the United States five major advertising panies to the United States that an investigation: the higher the rate of customer, the higher their productivity index, the higher the rate of labor panies. 2. Enhance customer loyalty influence can improve corporate profit margins. Frederick F. Reichheld software, advertising agencies, and other industry study found that customer rate increase of 5% in these sectors Run can grow by at least 35 per cent up to 95 percent. This is mainly because: (1) Cost savings, attract new customers at the cost of a reservation is five times the cost of the old customers and attract new customers need more than the cost of advertising, marketing costs, sales missions, etc., but with the old customer transactions TAC can reduce costs, and old customers to the enterprise can even make some costsaving suggestions.(2) Increasing sales revenue, customer loyalty repeat purchase, consumption, the pany one or more of the product, with the passage of its purchase the number will continue increasing, and old customers with large enterprise life cycle valuably. (3) Business from loyal customers there can be a better wordofmouth advantage, with loyalty to friends and families often remend a pany39。 enterprises can properly handle customer plaints. Customer plaints because customers dissatisfied with the goods or services, businesses such as a correct view of customer plaints, and a positive attitude in the handling of plaints, will be affected to a great extent on the level of customer satisfaction, thereby affecting customer loyalty. Conversion costs. Conversion costs consumers reselect a new service provider at the cost of traditional business with different work customers simply click of the mouse, can very easily from one enterprise switch to another enterprise. But if emerce enterprises to use special methods to increase customer awareness of the study cost, delay interest from customers, and establish the structural link between the customer or customers to make some positive mitment, then customers will experience performance at the exit barriers out of loyalty to a particular enterprise. Trust security. To get customer loyalty, we must first gain their trust. An online shopping for the anonymous survey, driven by customers shopping in a particular site is not the most important driving force for the low prices and wide choice of goods, but that the trust of a web site. And the emerce business customers primarily from the trust of the enterprise security factors, including product quality and safety, pay process safety, personal privacy confidentiality. When consumers are worried about the security risks enterprises have the mitment and performance, they will be the establishment of a relationship of trust, which enables enterprise customers are willing to share more personal information, enhance the sense of corporate l
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