電子商務(wù)環(huán)境下的顧客忠誠(chéng)的研究外文翻譯-電子商務(wù)(編輯修改稿)
2025-02-24 03:16 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 tomers and attract new customers need more than the cost of advertising, marketing costs, sales missions, etc., but with the old customer transactions TAC can reduce costs, and old customers to the enterprise can even make some costsaving suggestions.(2) Increasing sales revenue, customer loyalty repeat purchase, consumption, the pany one or more of the product, with the passage of its purchase the number will continue increasing, and old customers with large enterprise life cycle valuably. (3) Business from loyal customers there can be a better wordofmouth advantage, with loyalty to friends and families often remend a pany39。s products or services, and this is a lowcost fruit good advertising. (4) Enterprises get price concessions, because according to marketing research findings, new customers pared to the old customers of the pany39。s products is not sensitive to price increases, many customers are willing to support the elderly higher prices to get better products and services. 3. Enhance customer loyalty influence extended enterprise growth cycles, enable enterprises to achieve longterm sustainable outreach. Reichheld system will be a mercial element of customers, employees, investors known as the loyal quantity, and pointed out that relations between them are as follows plans: Dell, eBay, Varguard 7 panies such as experience and , who studies show that: customer loyalty not only to the traditional business model of significant business in the emerce conditions with the same meaning. Second, under the conditions of emerce the dual loyalty of the customer . A brand of customer loyalty or business depends on several factors: the transfer cost of the availability of substitute products。 customers buy the perception of risk。 brand consumer satisfaction with the past. Based on this analytical framework, I believe that, under the conditions in the emerce, customer loyalty is a double feature. 1. Cultivate loyal customers even more difficult. Customers transfer cost refers to a consumer brand customers from transfer to another brand by the costs, fees, which mainly include: moary costs, energy costs, psychological costs. In the traditional business model, the consumer is a big cost shift. In the emerce background, customers can prescreen puter mouse. Push the button, and within a few seconds can be tens of thousands of products required by the brand, price, shape, function, features and other information. This low cost of his searching, brand switching costs are also very lowly, they can easily, frequently switch brands. Since online on merchandise types and brands of a lot of information, goods are more easily available alternative. Therefore, customers are likely to switch brands constantly with a view to obtaining more revenue. In addition, the intense petition makes all enterprises are trying to seize the market, for customers. Moreover, even if the customer had in the past as a consumer is satisfied with the brand, but because search costs low, he will try to find a more satisfied with their own brand names. All of these enterprises, fostering customer loyalty also a severe challenge, increase the difficulty of the training, reduced customer loyalty. 2. Customers may enhance a sense of brand loyalty. As mentioned above, customer loyalty and its sense of the perception of the risk of the purchase. Perception of the risk that customers feel purchase of the purchase of a certain produc
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