電子商務(wù)環(huán)境下的顧客忠誠(chéng)的研究外文翻譯-電子商務(wù)-文庫(kù)吧在線文庫(kù)
【正文】 oyalty. Customer personal characteristics: Customer39。 brand consumer satisfaction with the past. Based on this analytical framework, I believe that, under the conditions in the emerce, customer loyalty is a double feature. 1. Cultivate loyal customers even more difficult. Customers transfer cost refers to a consumer brand customers from transfer to another brand by the costs, fees, which mainly include: moary costs, energy costs, psychological costs. In the traditional business model, the consumer is a big cost shift. In the emerce background, customers can prescreen puter mouse. Push the button, and within a few seconds can be tens of thousands of products required by the brand, price, shape, function, features and other information. This low cost of his searching, brand switching costs are also very lowly, they can easily, frequently switch brands. Since online on merchandise types and brands of a lot of information, goods are more easily available alternative. Therefore, customers are likely to switch brands constantly with a view to obtaining more revenue. In addition, the intense petition makes all enterprises are trying to seize the market, for customers. Moreover, even if the customer had in the past as a consumer is satisfied with the brand, but because search costs low, he will try to find a more satisfied with their own brand names. All of these enterprises, fostering customer loyalty also a severe challenge, increase the difficulty of the training, reduced customer loyalty. 2. Customers may enhance a sense of brand loyalty. As mentioned above, customer loyalty and its sense of the perception of the risk of the purchase. Perception of the risk that customers feel purchase of the purchase of a certain product or service of the risk involved. Mainly include: social risks, property risks, the risk of time and psychological risks, physical risks. The lack of access to the Inter through modity entities, the current technology to filter out pletely false, outdated information, coupled with the 8 work39。 5 Research the Influence on Customer Loyalty Based on Emerce 原文出處： Dick A S, Basu K Customer Loyalty under emerous: [J].Journal of the Academy of Marketing Science, 1998. (2). The customer loyalty is still very important for the pany even if under Emerce environment. The Customer loyalty under the Emerce environment context on the enterprise in the work with a double. The firms should adopt corresponding strategies enhance customer loyalty Influence. The rapid growth in inter use augurs well for inter marketing .The inter is a necessary avenue but not a sufficient one for work marketing. Two factors that significantly contribute to the success of inter marketing are the trust people place in the online businesses and how secure they feel in transacting business on the inter .trust is something that has to be earned over a period of time .In the real world, trust is gained both by observing the physical structure of the anization as well as by third party remendations. Trust brings in repeat business on essential ingredient for success. First, the customer’s loyalty still has important significance in the context on emerce panies for the panies. In today39。 2. 為顧客創(chuàng)造更多價(jià)值 ,增強(qiáng)顧客滿意感。當(dāng)消費(fèi)者所擔(dān)心的安全隱患得到企業(yè)的承諾和履行后，他們將與企業(yè)建立一種信任的關(guān)系，而這種關(guān)系使得顧客愿意與企業(yè)分享更多的個(gè)人資料，增強(qiáng)對(duì)企業(yè)的忠誠(chéng)感?？蛻舻耐对V是因?yàn)榭蛻魧?duì)商品或服務(wù)的不滿，企業(yè)如正確對(duì)待客戶投訴，并用積極的態(tài)度處理投訴，則會(huì)在極大程度
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