電子商務(wù)環(huán)境下的顧客忠誠的研究外文翻譯-電子商務(wù)-wenkub
2023-01-30 03:16:17 本頁面
【正文】 ude: social risks, property risks, the risk of time and psychological risks, physical risks. The lack of access to the Inter through modity entities, the current technology to filter out pletely false, outdated information, coupled with the 8 work39。 Company, the United States five major advertising panies to the United States that an investigation: the higher the rate of customer, the higher their productivity index, the higher the rate of labor panies. 2. Enhance customer loyalty influence can improve corporate profit margins. Frederick F. Reichheld software, advertising agencies, and other industry study found that customer rate increase of 5% in these sectors Run can grow by at least 35 per cent up to 95 percent. This is mainly because: (1) Cost savings, attract new customers at the cost of a reservation is five times the cost of the old customers and attract new customers need more than the cost of advertising, marketing costs, sales missions, etc., but with the old customer transactions TAC can reduce costs, and old customers to the enterprise can even make some costsaving suggestions.(2) Increasing sales revenue, customer loyalty repeat purchase, consumption, the pany one or more of the product, with the passage of its purchase the number will continue increasing, and old customers with large enterprise life cycle valuably. (3) Business from loyal customers there can be a better wordofmouth advantage, with loyalty to friends and families often remend a pany39。 5 Research the Influence on Customer Loyalty Based on Emerce 原文出處： Dick A S, Basu K Customer Loyalty under emerous: [J].Journal of the Academy of Marketing Science, 1998. (2). The customer loyalty is still very important for the pany even if under Emerce environment. The Customer loyalty under the Emerce environment context on the enterprise in the work with a double. The firms should adopt corresponding strategies enhance customer loyalty Influence. The rapid growth in inter use augurs well for inter marketing .The inter is a necessary avenue but not a sufficient one for work marketing. Two factors that significantly contribute to the success of inter marketing are the trust people place in the online businesses and how secure they feel in transacting business on the inter .trust is something that has to be earned over a period of time .In the real world, trust is gained both by observing the physical structure of the anization as well as by third party remendations. Trust brings in repeat business on essential ingredient for success. First, the customer’s loyalty still has important significance in the context on emerce panies for the panies. In today39。同時(shí) ,為在競爭中取得優(yōu)勢 ,企業(yè)必須能夠比 競爭對手更多地為其顧客創(chuàng)造價(jià)值。 2. 為顧客創(chuàng)造更多價(jià)值 ,增強(qiáng)顧客滿意感。 四 、采取相關(guān)措施增強(qiáng)顧客忠誠感 1. 深層次的關(guān)系營銷策略。當(dāng)消費(fèi)者所擔(dān)心的安全隱患得到企業(yè)的承諾和履行后，他們將與企業(yè)建立一種信任的關(guān)系，而這種關(guān)系使得顧客愿意與企業(yè)分享更多的個(gè)人資料，增強(qiáng)對企業(yè)的忠誠感。 4 信任安全?？蛻舻耐对V是因?yàn)榭蛻魧ι唐坊蚍?wù)的不滿，企業(yè)如正確對待客戶投訴，并用積極的態(tài)度處理投訴，則會(huì)在極大程度上影響顧客的滿意程度，從而影響顧客的忠誠度。 服務(wù)質(zhì)量。 產(chǎn)品。在現(xiàn)今 “眼球經(jīng)濟(jì) ”的時(shí)代，如何第一時(shí)間引起消費(fèi)者的注意，無論對傳統(tǒng)商務(wù)或電子商務(wù)企業(yè)，都是至關(guān)重要的。 3 三、顧客忠誠影響因素 品牌形象。感知的購買風(fēng)險(xiǎn)指顧客感覺到的購買某種產(chǎn)品或服務(wù)可能帶來的風(fēng)險(xiǎn)。再有 ,即使顧客對過去消費(fèi)過的某個(gè)品牌感到滿意 ,但由于搜尋成本極低 ,他會(huì)嘗試尋求一個(gè)令自己更滿意的品牌。這樣他的搜尋成本很低 ,品牌轉(zhuǎn)換成本也很低 ,就可以輕而易舉地、頻繁地轉(zhuǎn)換品牌。 1. 培育忠誠顧客更加困難。替代產(chǎn)品的可獲得性 。這主要是因?yàn)?: (1) 節(jié)約成本 ,吸引位新顧客的成本是保留一位老顧客成本的五倍 ,吸引新顧客需要較的廣告費(fèi)用 、推銷費(fèi)用、銷售人員傭金等 ,而與老顧客交易可降低交成本 ,而且老顧客甚至可以向企業(yè)提出一些節(jié)約成本的建議 ； (2) 增銷售收入 ,忠誠的顧客重復(fù)購買、消費(fèi)公司的一種或數(shù)種產(chǎn)品 ,隨著間的推移 ,其購買數(shù)量也不斷增加 ,
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