電子商務(wù)環(huán)境下的顧客忠誠(chéng)的研究外文翻譯-電子商務(wù)-全文預(yù)覽
【正文】 sire. Reliable work is the quality of consumer products on the basic requirements of good, and the same level of quality at a lower price is the fundamental driving force for customer loyalty. Customers buy products or services, in addition to smaller hope that the cost of access to more practical interests, the pursuit of a product or service more personalized and more diversified. The quality of service: Customer loyalty, highlevel pany often depends on the level 9 of services provided, and impact on customer service quality is an important behavioral intention decisive factor (Cronin, 2021). E in the environment, the quality of service in the performance of the main criteria: enterprise customers can conveniently and quickly exchange interaction。s personal characteristics affect customer loyalty is one of the factors. Including customers of different works involved, the 10 different technologies hobbies, different services require different price sensitivity, as well as features such as pretrading experience, making different online customer loyalty with vastly different work. Forth, take relevant measures to strengthen customer loyalty influence. 1. Deeprooted relationship marketing strategy. Modern marketing theory, relationship marketing strategy is to retain old customers and enhance customer loyalty flu effective strategy. It consists of three levels: financial levels, social levels, and structural levels. The author believes that under the conditions in the emerce, relationship marketing strategy should focus on the structural level, which a deeplevel customer relation of cooperation, indepth understands of each other, and on this basis to custom, to provide customers with allround solution. 2. Create more value for customers, enhance customer satisfaction. Customer value customers to buy products or services, the total cost of the total receipts and pare the results. Total receipts of more than the total cost, customers receive greater value. To this end, the value of analytical methods can take the core needs of customers and the pursuit of interests. Meanwhile, in order to obtain advantages in the petition, enterprises must be able to more petitors than create value for their customers. Customers receive more value to the consumer satisfaction。 enterprises can to provide customers with personalized and customized services。 customers buy the perception of risk。 (5) Involves choosing the domain of one or more brands (6) Psychological process (decisionmaking, evaluation) function. Loyal repeat customers not only buy a certain brand or product Consumers may also remend the brand to their friends and family products. Of course, customersis the 6 premise of customer satisfaction, customer satisfaction can only be developed into loyal customers? Loyal customers are of great significance to enterprises, mainly manifested in several ways. 1. Enhance customer loyalty influence can improve business productivity. Measuring customer loyalty sense of a weight indicator is customer retention. Bain amp。前文已經(jīng)分析過(guò) ,網(wǎng)絡(luò)營(yíng)銷環(huán)境下消費(fèi)者面臨更大的購(gòu)買(mǎi)風(fēng)險(xiǎn) ,如果某個(gè)企業(yè)能夠在整個(gè)經(jīng)營(yíng)過(guò)程中誠(chéng)實(shí)守信 ,向顧客傳遞真實(shí)信息 ,那就較易贏得顧客的信任 ,只有企業(yè)忠實(shí)于顧客 ,顧客才有可能忠誠(chéng)于企業(yè)。為此 ,可采取價(jià)值分析方法分析顧客的核心需要與所追求的利益。筆者認(rèn)為 ,在網(wǎng)絡(luò)營(yíng)銷條件下 ,關(guān)系營(yíng)銷策略的重點(diǎn)應(yīng)放在結(jié)構(gòu)層次上 ,即與顧客建立深層次的合作關(guān)系 ,彼此深入了解 ,在此基礎(chǔ)上采取定制化措施 ,為顧客提供全方位解決方案。包括顧客不同的網(wǎng)絡(luò)卷入度，不同的技術(shù)嗜好、不同的服務(wù)要求、不同的價(jià)格敏感度，以及前期交易經(jīng)驗(yàn)等特征，使得不同的在線顧客具有千差萬(wàn)別的網(wǎng)絡(luò)品牌忠誠(chéng)度 。而顧客對(duì)電子商務(wù)企業(yè)的信任主 要來(lái)源于企業(yè)提供的安全因素，包括產(chǎn)品質(zhì)量安全、支付過(guò)程安全、個(gè)人隱私保密等。但如果電子商務(wù)企業(yè)采用特別的方式增加顧客的學(xué)習(xí)認(rèn)知成本，延遲
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