外文翻譯---比較研究戰(zhàn)略目標(biāo)和有效性的傳統(tǒng)企業(yè)實(shí)施電子商務(wù)-電子商務(wù)-全文預(yù)覽
【正文】 re the factors affecting emerce in different sectors, pare the sectors and measure the relations of these factors with the effectiveness in pany objectives regarding emerce In the scope of the research 75 firms from tourism, finance and textile sectors were selected as the sample and a survey has been conducted to define major differences between these sectors Hypotheses have been defined and tested for 44 surveys received using ttests and regression analysis in order to explore the factors influencing effectiveness of emerce in organizations It was found that effectiveness is influenced positively by number of supplier activities performed online and top management support Number of parties using emerce has a negative impact on effectiveness. Key words: Strategic use of ebusiness, effectiveness of emerce, emerce, ebusiness, B2B, B2C, pany objectives INTRODUCTION Online activities have been facilitating the living styles and working habits of many people and firms more and more every passing year and as the petition between the organizations increases, organizations bee more and more willing to catch up with the new technology in order not to be left behind the petition The aim of this study is to explore the differences between usage, importance and effectiveness values of different sectors regarding emerce .Three sectors。 Mustaffa and Beaumont, 2020) Organizations can be classified into three basic types based on their usage of emerce such as brickandmortar organizations, clickandmortar organizations and virtual (pureplay) organizations (Turban et a/, 2020。 global extension (Motiwalla, et al.,2020。Zhuang and Lederer, 2020), supply chain improvement (Soliman and Janz, 2020。Coltman et a/.j 2020), market orientation and expansion(Motiwalla etal., 2020。 Rabinovich and Inform. Technol.，． 2020 Bailey, 2020), lower munication costs (Jih et al., 2020。Porra, 2020). Obstacles of emerce are, lack of standards for quality, security and reliability (Meinert. et al., 2020。 Roy, 2020), difficulties in the integration of legacy systems and emerce software (Strebinger and Treiblmaier, 2020。s preference of touch and feel products (Efendioglu and Yip, 2020),cultural differences (Kamel, 2020。LS AND METHODS During the literature review period, a draft of the questionnaire has been prepared. Pilot questionnaire has been applied to a group of respondents and their opinions about the questionnaire have been collected. After the revision of the survey, three sectors subject to parison were selected among the panies performing some of their activities via inter. Finance,Tourism and Textile were chosen and the questionnaires were sent to the panies acting in these sectors. Twenty five panies from each sector were selected randomly among the list of panies at similar sizes, applying similar online activities and the questionnaires were sent by to the representatives in each pany. The sample size is conservative, as it is challenging to get a response from the panies. After 2 weeks, organizations without response were recalled by telephone and with periodical reminding, response rate was increased. In the finance sector, 16 0ut of 25 panies responded without error. In textile sector, response rate was 15 0ut of 25. Finally, in tourism 13 0ut of 25 panies responded. CONCLUSION AND FUTURE RESEARCH The aim of this research was to examine different sectors regarding their frequency of usage, preferences, importance assigned to activities, effectiveness rates, problems faced and top management support. Results obtained are par
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