外文翻譯---電子商務(wù)在馬來西亞中小企業(yè)的應(yīng)用-電子商務(wù)-全文預(yù)覽
【正文】 matching messages to consumer preferences and demographics, marketers will be able to better target the right recipient with the right message at the right time. Other than that, marketing functions are now performed under a hypermediaputermediatedenvironment where interactivity and connectivity are replacing the traditional mode of negotiation and munication. A successful emerce business must be globally aware, systemoriented and customer sensitive. Companies can use the direct access to consumers to collect information that will help them better develop products to meet the consumers need through customizations or create new niche products. In general most firms used emerce primarily to provide information about pany, its product and services, and for both internal and external munication. In addition online consumer can easily gain access to graphics, sound, and even movies, thus enabling real time transaction interactivity at a selected convenience time. This is a good opportunities to SMEs to market their product internationally since the information can be widely spread all over the world. As indicated by O’ Brien, as most of the business activities involved with buying and selling, marketing of product and services over puter work, emerce therefore changing the shape of petition, the speed of action, and the streamlining of interactions and payments from customers to panies and from panies to suppliers. Another interesting features concerning marketing in emerce is the attractiveness of its flexibility as pared to the traditional approach. This flexibility not only add to new items and update info based on the direct feedback received from customers, but the powerful 24 hour accessibility resulted with increase business hours across the world. Logistics and Procurement Logistics is very much related to the movement of goods or services within the respective parties to the transaction. When retailers or SMEs apply emerce, they indirectly remove the need for intermediary distribution channels and extend the distribution coverage across the globe. As e merce bee accepted and practically used it is changing the trend in distribution systems because the eretailers are at the same time a retailer and a distribution center. With connectivity of the Web, shipping charges can be precisely determined in real time, and a tracking number can be assigned to the shipment at the time order is placed. There are some advantages that SMEs can gain as they adopt in merce from the point of logistics which is cost reduction through improved process efficiency, improved reach, the unbundling of business systems and price reductions. Despite of the advantages but still the application of emerce found to be low throughout the nation. Eprocurement formed an integral part of any emerce operation, and most supply chain management involves the procurement of materials which are to be transformed or delivered. It is always been a major cost concerned in any business operations in addressing the issue. A well designed operation flow addup with inter technology will no doubt provide a systematic and efficient cost control. Procurement in emerce can be explained as
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