【正文】 m is not perfect, site master some consumer privacy information, emerce transactions with the virtual space of the characteristics of online fraud, counterfeiting relatively easy conditions, resulting in the interests of consumers and easier to damage, serious impact on the consumer electronics shopping confidence and enthusiasm. China has not generate enough attention to privacy protection, which may result in violations of consumer privacy phenomenon occurs, the loss of a large number of customer information and diffusion are threatening the development of emerce health. The security of electronic transactions is the biggest problem hindering development of electronic merce. Quite a few experts believe that emerce is the new direction of Inter technology, is built on the basis of technical work systems, which originated from the technology, problems in the development of electronic merce, only improvements in technology to solve the through the firewall, encryption technology, digital signatures, authentication and other technology, online information flow to ensure the confidentiality, integrity and nonrepudiation. However, so far, improvements in technology does not solve the security issues of emerce. February 1996, cosponsored by VISA and MASTER CARD two credit card international anizations to protect Scr secure electronic transactions on the Inter Protocol (Security Electronic Transation), although a better solution to the current emerce transaction security problem. In practice, however, proved that a purely technical means of prevention can not play a permanent restraining effect on a variety of malicious attacks and cybercrime. Only a twopronged approach of legal and technical in order to safeguard and protect the sound development of emerce. 。 Association said helpless because there is no formal invoice. China39。s Republic of China was promulgated the Law in August 2021, the bill has been implemented on April 1st, in 2021. The introduction of the bill to a certain extent to play a regulatory role in safeguarding the emerce, but only such a law can not solve all the problems in the credit system to promote the healthy development of emerce, the most important should also establish a The perfect set of online credit guarantee system. Of emerce, the rule of law is very important, the new form of trade must be a rebination of the distribution of benefits, and the peting interests of the battlefield without smoke, all participants must be within the norms of the law, follow the fair The rules of the game. Lack of industry selfregulation Emerce industry selfregulation has not yet formed. Team engaged in emerce industry overall quality and level is low, the lack of the necessary management practitioners, as well as the exercise of industry standards, the functional anization of the industry, international exchange. Initiated the drafting of policies and laws by the China Electronic Commerce Association Committee by eBay, a film work, the search easy to have to wait nine emerce transaction platform to participate in the development of the online trading platform service specification. The online trading platform service specification needs further amendment and refinement. Any laws or regulations can not step in the specific implementation of the implementation of which is further improved, especially as industry selfregulation norms. Online trading platform service specification, there are still some details to be resolved, such as the subject of online trading limit this entry Where the law of the People39。s mercial banks are currently only funds rarely act as market information providers and intermediaries. That is, the stateowned mercial banks lack the ability to access and determine market information. Naturally does not recognize the business site hidden behavior. Information asymmetry on the one hand the lack of good faith business website Piandai conditions。s psychological expectations, there is the phenomenon of shoddy. For example, the author frequently on Taobao shopping, goods often see on the website picture style is very attractive, very beautiful picture production, but wait until after the purchase of goods delivered to their own hands when it found the picture difference between the kind and website even, feeling very worth it. Goods distortion, is the phenomenon of the existence of emerce online shopping is a very serious dishonesty. Two. Goods missing Consumer plaints of online shopping, consumers online payment, but can not receive the goods a few plaints, this set v. phenomenon can be divided into the following specific circumstances: ①
logistics aspects of a problem, the seller could not be goods。但是，實(shí)踐證明，純技術(shù)性的防范手段不能對(duì)各種惡意攻擊和網(wǎng)絡(luò)犯罪起永久性的制約作用。電子交易的安全性問(wèn)題是阻礙電子商務(wù)發(fā)展的最大問(wèn)題。網(wǎng)絡(luò)詐騙行為防不勝防，使得消費(fèi)者對(duì)互聯(lián)網(wǎng)持懷疑態(tài)度。 網(wǎng)絡(luò)技術(shù)的不足 網(wǎng)絡(luò)平臺(tái)安全技術(shù)水平較低。中國(guó)的工業(yè)目前還處于比較幼稚的時(shí)期 ,很多產(chǎn)品還缺乏相當(dāng)?shù)母?jìng)爭(zhēng)力 ,因此產(chǎn)品質(zhì)量也是參差不齊。 社會(huì)道德倫理教育的缺失 1．網(wǎng)絡(luò)環(huán)境下虛假信息泛濫 在網(wǎng)絡(luò)這一新興媒體中 ,發(fā)布信息不像在傳統(tǒng)媒體上會(huì)受到那么多的制約 .而且由于網(wǎng)絡(luò)的虛擬特點(diǎn) ,一般消費(fèi)者即使在覺(jué)察到信息的錯(cuò)誤以后 ,也很難向發(fā)布信息的企業(yè)進(jìn)行追究 ,甚至根本就不知道網(wǎng)絡(luò)企業(yè)的地址 .因此一些網(wǎng)絡(luò)企業(yè)便表現(xiàn)得肆無(wú)忌憚 ,在網(wǎng)上發(fā)表各種各樣的信息 ,或者制造出各種各樣的新聞 ,來(lái)吸引消費(fèi)者或者創(chuàng)造所謂的點(diǎn)擊率 ,以擴(kuò)大自己的商業(yè)影響 ,謀求經(jīng)濟(jì)效益 .有人曾經(jīng)詢問(wèn)一位在一家商業(yè) 網(wǎng)站任ＣＥＯ的朋友 :該網(wǎng)站的點(diǎn)擊率是多少 ?這位朋友坦然問(wèn)道 :“你是想聽真的還是假的 ”? 據(jù)說(shuō)真的和假的可相差一倍以上 !而且這已經(jīng)成為網(wǎng)絡(luò)界公開的秘密 .這種狀況的存在 ,使得廣大消費(fèi)者對(duì)于網(wǎng)上發(fā)布的諸多信息都心存疑慮 ,喪失了起碼的信任 . 2． 商品的品質(zhì)存在很大問(wèn)題 我國(guó)目前還處于傳統(tǒng)計(jì)劃經(jīng)濟(jì)向市場(chǎng)經(jīng)濟(jì)的轉(zhuǎn)型時(shí)期 ,這種轉(zhuǎn)型 ,不僅僅是一種經(jīng)濟(jì)體制的變化 ,更是一種文化的轉(zhuǎn)型 .由于法制法規(guī)的不健全 ,與市場(chǎng)經(jīng)濟(jì)相配套的法律還很不完善 .不少企業(yè)不講信譽(yù) ,制造假冒偽劣產(chǎn)品 ,以謀取暴利 .這使消費(fèi)者在進(jìn)行購(gòu)買時(shí) ,對(duì)商店和商品產(chǎn)生不信 任 .許多消費(fèi)者直接去商店買物品 ,也往往會(huì)買到假貨 ,造成很多糾紛 .電子商務(wù)由于其虛擬的特點(diǎn) ,這一問(wèn)題就更為嚴(yán)重 .雖然 ,足不出戶 ,輕點(diǎn)鼠標(biāo) ,便可通過(guò)計(jì)算機(jī)屏幕瀏覽網(wǎng)上商店的各種商品 ,然后再輸入自己的家庭地址和數(shù)量等資料 ,便會(huì)有人將選定