【正文】 Inter economy is the service economy, rather than the technical and economic, the work platform for consumer transactions, environment is not a merchandise display。s economic globalization, emerce and work speed of the global market, ownership of talent from the established elite business decisions quickly is critical. Emerce businesses depend on employees39。 Company, president of the United States Ed Michaels said: is not difficult to raise funds, a smart business strategy can be imitated. Technology halflife has been shortened for many of today39。s economic environment, the only constant rule is everything is changing. In this regard, any anization or business if you do not always change and innovation, it is impossible to maintain their petitive advantage. No innovation, on the death, innovation has bee a corporate existence and development of important, and that only through its own innovation and certainty in order to deal with the uncertainty of rapid change. In the information context, the role of innovation has been an unprecedented strengthening, and sublimated into a social theme. In the age of electronic merce, innovation has bee the source of the vitality of enterprises, the traditional production scale, cost advantages and other factors will not decide the future, panies only through continuous innovation to survival and development. Conservative and conservative, is simply not in the fierce market petition based on the enterprise in the future in order to have a place in the 東北大學(xué) 東軟信息學(xué)院畢業(yè)設(shè)計(jì)（論文） 譯文 6 global petition, we must break through the traditional idea of imprisonment and mindset, bold innovation, firmly grasp the everchanging business opportunities. 2, new ideas, to shape employee behavior. Shaping the behavior of employees is a corporate culture an important part. For those who play the leading role in emerce panies, the most is neither a shortage of raw materials, nor money。s corporate culture than the United States, Japan has lagged behind many, if not catch up now, defeat in the petition will be inevitable. Therefore, the new corporate culture and change the shape of a project is China39。s collective, denied the people39。s sense of mission. Great and empty, the slogan of the people beyond the reach。s culture, which is strive to win (Win) fast execution (Execute) and team spirit (Team) . Gerstner said, as IBM39。 and the rise of work technology, but also for the birth of a new corporate culture provides a weapon. Sentence: mechanism changed, times have changed, technology has changed, so many panies are faced with reshaping corporate culture. Gerstner saved Big Blue, the first is to explicitly change the corporate culture of IBM39。s longterm goals and strategies as well as the implementation of rules and regulations have not be underestimated. Second, corporate culture building, and the need for change In the 21st century, the enterprise culture of Chinese enterprises face multiple challenges: the arrival of knowledge economy, the corporate culture, the question of how to enhance the value of knowledge, knowledge workers how to deal with new issues。s future prospects, so that each member pany can voluntarily contribute to the achievement of anizational goals, from Deep encourage enterprises in the fierce petition in the technology press beautiful and fragrant flowers. 2, the corporate culture as a new management theory, in the business to play an extremely rebuilding role. First, create a conducive environment for flexible coordination of business operations, corporate social systems as a subsystem, continuously with the surrounding environment material, energy and information exchange, social environment is relatively more objective and enterprises, enterprises the need to adapt to environmental changes, research the laws and requirements of environmental change, a clear trend of economic development patible with the social needs and potential demand, improve the enterprise39。s values, and these values bee employees activities and norms of behavior. The origin of the corporate culture is how to increase profits, reduce costs and expenses. Its essence is how to enable enterprises to effectively integrate resources in order to achieve external flexibility, the pany survive in the petition, so as to realize sustainable development. Corporate culture for the enterprises to de