格蘭仕vs沃爾瑪ppt課件-資料下載頁
2025-05-01 01:27本頁面
【正文】 process, only bee a global manufacturing bases, and many international cooperation, the use of the respective parative advantages of living in the production and firstrate products, the Industry chain of Galanz in the manufacture, production made the best products and relative costs of the product. From a sense, price war is the value of the fight, and cheap outandout are always Galanz to pursue the direction and played harder target. L o g o Company Logo Blue Ocean Strategy ?Strategic action (戰(zhàn)略行動 ) as the unit of analysis, strategic action to open up the market that contains the major business projects involving a set of administrative actions and decisions, in 1880 and 2022 of more than 30 150 industries on the basis of strategic actions that Value Innovation (價值創(chuàng)新 ) is the cornerstone of Blue Ocean Strategy. 四步開創(chuàng)藍(lán)海 ? Step1: to create an outstanding buyer utility創(chuàng)造杰出的買方效用 ? Step2: the development strategy for the buyer to bear the price制定能為買方承受的戰(zhàn)略價格 ? Step3: the planning cost targets規(guī)劃成本目標(biāo) ? Step4:to remove barriers to acceptance掃除接受障礙 L o g o Company Logo Provide unique value, given pelling reasons not to buy Excellent logistics and distribution logistics (inventory replenishment) capacity Core Competence Ability to attract the business customer loyalty This is precisely the Galanz lack. Select a niche market, clearly some people only service. ? In business strategy, WalMart39。s position is very clear is that the batch of lowine local residents. ? For these residents, WalMart provided to them and not just cheap, but also the feeling of belonging and loyalty: ? 1983年沃爾瑪創(chuàng)立了“山姆會員店”，這個會員店是一種會員制的商店，沒有柜臺，所有商品以更低價格的批發(fā)形式出售，這種方式使沃爾瑪基本上沒有多少利潤，卻將大批消費者牢牢地吸引在它的四周，令對手無可奈何，“山姆會員店”光是營業(yè)額就超過了 100多億。 LOGO Products Customers Geographical Channels according to market select product Located in low and mi ddle ine groups Began to build stores from the town To ensure timely replen ishment by Fleet and Distribution Center Change the petitive structure, To make the market from looting the market(WalMart):
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1