《格蘭仕vs沃爾瑪》ppt課件-預(yù)覽頁
【正文】 to reduce costs. walmart ： It’ ll do all the way from an input channels, distribution and marketing expenses way, administrative expenses in all aspects to save money and made it consistently and “ affordable” slogans and striving for a cheaper price than the other firm mitment. Strict attitude of the procurement and delivery systems and advanced inventory management is the lowest possible cost to walmart. Differentiation strategy to offer products or services of differences and set up some of the industry range of uniqueness. The differentiation strategy can have many ways, such as the brand image design and technology, performance, the customer services and business work and other aspects of the uniqueness, etc. the ideal situation is in several areas are the characteristics of a differentiation. But for this strategy ， must enhance our market share of objectives to be taken into account in the establishment of a firm difference. Galanz : by the cost advantage for several times, Galanz large on the supremacy of microwave ovens, in1998 ， in the united states established technology development institutions, and began to cooperation and developing new stage. Meanwhile, the Industry chain of Galanz to join the industry upgrade. The first digital microwave Galanz is a good example. Walmart: Of globalization， its information technology and its strategy of human resource in the 1980s, we will carry out the employees of the plan, its knowledge management is the international level. Focus strategy the strategy is studying some special customers, some of the product line segment of a segmented, or an area of low cost and market. The strategy are differences within the industry to achieve its objectives and strategy is the premise ： business of a turn for higher efficiency, more effective to a narrow strategic object services than on a wide range of the petition. the pany would meet the needs of the special objects and the differentiation Galanz :Microwave, air conditioners, Small home appliance is Galanz’ s three magor industry. Walmart: In the pany39
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