《格蘭仕vs沃爾瑪》ppt課件(文件)
【正文】 echnologies processes, management process, only bee a global manufacturing bases, and many international cooperation, the use of the respective parative advantages of living in the production and firstrate products, the Industry chain of Galanz in the manufacture, production made the best products and relative costs of the product. From a sense, price war is the value of the fight, and cheap outandout are always Galanz to pursue the direction and played harder target. L o g o Company Logo Blue Ocean Strategy ?Strategic action (戰(zhàn)略行動(dòng) ) as the unit of analysis, strategic action to open up the market that contains the major business projects involving a set of administrative actions and decisions, in 1880 and 2022 of more than 30 150 industries on the basis of strategic actions that Value Innovation (價(jià)值創(chuàng)新 ) is the cornerstone of Blue Ocean Strategy. 四步開創(chuàng)藍(lán)海 ? Step1: to create an outstanding buyer utility創(chuàng)造杰出的買方效用 ? Step2: the development strategy for the buyer to bear the price制定能為買方承受的戰(zhàn)略價(jià)格 ? Step3: the planning cost targets規(guī)劃成本目標(biāo) ? Step4:to remove barriers to acceptance掃除接受障礙 L o g o Company Logo Provide unique value, given pelling reasons not to buy Excellent logistics and distribution logistics (inventory replenishment) capacity Core Competence Ability to attract the business customer loyalty This is precisely the Galanz lack. Select a niche market, clearly some people only service. ? In business strategy, WalMart39。s Five Forces Model LOGO Bargaining Power of Suppliers Nowerdays, Glanze cooperate with more than 200 transnational panies fully. In the other word,He is the big customer for these panies. it is not so important for him to lose one or two suppliers that he has the ability to inhibite the big seller39。s Republic of China make 7 champions league group of strategy. ? Walmart ? “ Onestop “ shopping new concept。History Latest strategy dynamic 發(fā)展史 新動(dòng)態(tài) ? Glanze established in 1978, the predecessor is a township feather factory（鄉(xiāng)鎮(zhèn)羽絨制廠） ,In 1992,Glanze bold into home appliances. In the past 10 years, Gl
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