格蘭仕vs沃爾瑪ppt課件(完整版)
【正文】 other word, there are many similar products for customers to choice. So the threat of substitutes is big. LOGO Competitive Rivarly within an indusry 1 Low barriers to entry in the industry. 2 The market is mature and the growth of product demand is slow. 3 Competitors offer almost identical products or services. So the petition is fierce. ? The bargaining power of suppliers is small. ? The bargaining power of customers is big! ? There is no technical barriers or resource barriers in this industry. ? The threat of substitutes is big. ? The petition is fierce. Because So Glanze take costfirst strategy is inevitable. the ability to stop potential bargain opponent to enter. the ability to offer big buyers lower prices. better inhibition of big seller39。s largest retail chain enterprise. At present, the walmart in 15 countries worldwide over 800 stores opened, with 53 brand and employs more than 210 million people a week walmart customers, to 2 million. Their biggest in mon: 1. Glanze development today, have a constant theme price war Small profits and quick turnover uine goods at reasonable prices, cheap and fine is always glanze should try to pursue direction and hard efforts goal. 薄利多銷、貨真價實、價廉物美永遠是格蘭仕要努力追求的方向和努力拼搏的目標?！耙徽臼健辟徫?理念 ? Subdivide market universal coverage。s position is very clear is that the batch of lowine local residents. ? For these residents, WalMart provided to them and not just cheap, but also the feeling of belonging and loyalty: ? 1983年沃爾瑪創(chuàng)立了“山姆會員店”，這個會員店是一種會員制的商店，沒有柜臺，所有商品以更低價格的批發(fā)形式出售，這種方式使沃爾瑪基本上沒有多少利潤，卻將大批消費者牢牢地吸引在它的四周，令對手無可奈何，“山姆會員店”光是營業(yè)額就超過了 100多億。s bargaining. So the bargaining power of suppliers is small. Bargaining Power of Customers Customers are important to the sellers. Customers can inexpensively switch to peting brands or substitutes. the bargaining power of customers is big! Customers have discretion in whether and when they purchase the product. LOGO Threat of New Entrants if you want to intervene, must be invested a huge sum of
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