格蘭仕vs沃爾瑪ppt課件(編輯修改稿)
2025-05-28 01:27 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ig. ? The petition is fierce. Because So Glanze take costfirst strategy is inevitable. the ability to stop potential bargain opponent to enter. the ability to offer big buyers lower prices. better inhibition of big seller39。s bargaining ability. lowcost resist substitutes. take part in price petition beter. Cost lead strategic Potter’ s Three major general strategy Differentiation strategic Focus strategy Differentiation strategy Cost lead strategic Requires panies to set up highly effective, scale of production facilities, going all out to reduce costs and strictly control the cost and management fees and development, services and promotion, advertising for the achieve these goals, the management of enterprises need to attach great importance to the cost and make sure the cost is low in the petition. Galanz： before 1997, is introduced, digested and absorbed from other countries as a priority to reduce costs. walmart ： It’ ll do all the way from an input channels, distribution and marketing expenses way, administrative expenses in all aspects to save money and made it consistently and “ affordable” slogans and striving for a cheaper price than the other firm mitment. Strict attitude of the procurement and delivery systems and advanced inventory management is the lowest possible cost to walmart. Differentiation strategy to offer products or services of differences and set up some of the industry range of uniqueness. The differentiation strategy can have many ways, such as the brand image design and technology, performance, the customer services and business work and other aspects of the uniqueness, etc. the ideal situation is in several areas are the characteristics of a differentiation. But for this strategy ， must enhance our market share of objectives to be taken into account in the establishment of a firm difference. Galanz : by the cost advantage for several times, Galanz large on the supremacy of microwave ovens, in1998 ， in the united states established technology development institutions, and began to cooperatio
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