格蘭仕vs沃爾瑪ppt課件(存儲(chǔ)版)
【正文】 rce in the 1980s, we will carry out the employees of the plan, its knowledge management is the international level. Focus strategy the strategy is studying some special customers, some of the product line segment of a segmented, or an area of low cost and market. The strategy are differences within the industry to achieve its objectives and strategy is the premise ： business of a turn for higher efficiency, more effective to a narrow strategic object services than on a wide range of the petition. the pany would meet the needs of the special objects and the differentiation Galanz :Microwave, air conditioners, Small home appliance is Galanz’ s three magor industry. Walmart: In the pany39。 Stores have “ the cheapest” mitment. They Left no stone unturned distribution methods from sources, marketing expenses, administrative expenses and save money and so on various aspects, and puts forward everyday parity, consistent slogan（ 它想盡一切辦法從進(jìn)貨渠道、分銷方式以及營銷費(fèi)用、行政開支等各方面節(jié)省資金，提出了“天天平價(jià)、始終如一”的口號(hào) ） ,and work hard to achieve more than other firms of cheap mitment. ? Glanze will let all life electrical supply of resources integration, restructured into new industries. New established life appliance industry group location for the champions group, released its to the outside the twelfth fiveyearplan outline for national economic and social development of the People39。s Republic of China make 7 champions league group of strategy. ? Walmart ? “ Onestop “ shopping new concept。s positioning strategy, clearly, the number of low and middleine local residents for this group of people, we provide them is not the low, but also the endresult and intense. Enterprise value chain Enterprise value chain believe that business provide the products or services is actually a series of activities by a bination of the world. each of these activities might eventually lead to differentiated products and value. Walmart: In the supply chain, every supplier is one of the chain link, walmart ’ s supply chain is to be a very smooth, silkyprocess. So， of transportation, distribution， o
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