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13 Retail Mix Retail Strategy Customer Service Location Merchandise Assortment Pricing Communication Mix Store Design and Display 14 Macy’s Retail Mix Retail Strategy Customer Service Location Merchandise Assortment Pricing Communication Mix Store Design and Display 15 Macy’s Retail Mix Enclosed Malls Customer Service Merchandise Assortment Pricing Communication Mix Store Display And Design Location Strategy 16 Macy’s Retail Mix Location Pricing Communication Mix Store Design and Display Customer Service Many Items in Apparel and Soft Home Assortment Strategy 17 Macy’s Retail Mix Location Communication Mix Store Design and Display Customer Service Merchandise Assortment Moderate with Frequent Sales Pricing Strategy 18 Macy’s Retail Mix Communication Mix TV, Newspaper Ads and Special Events Store Design And Display Merchandise Assortment Pricing Customer Service Location 19 Macy’s Retail Mix Store Design and Display Racetrack with Displays Customer Service Location Merchandise Assortments Pricing Communication Mix 20 Macy’s Retail Mix Customer Service Modest Location Merchandise Assortment Pricing Communication Mix Store Design and Display 21 Target’s Retail Mix Retail Strategy Customer Service Location Merchandise Assortment Pricing Communication Mix Store Design and Display 22 Target’s Retail Mix Freestanding Stores Customer