chapter01零售學(xué)(參考版)
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【正文】 McGrawHill/Irwin Retailing Management, 6/e Copyright 169。 2023 by The McGrawHill Companies, Inc. All rights reserved. Chapter 1 Introduction to the World of Retailing What is Retailing? ? Retailing – a set of business activities that adds value to the products and services sold to consumers for their personal or family use. A retailer is a business that sells products and/or services to consumers for personal or family use. James Darell/Getty Images 2 Examples of Retailers Retailers: Kohl’s, Macy’s, Wendy’s, , Jiffy Lube, AMC Theaters, American Eagle Outfitter, Kroger Firms that are retailers and wholesalers that sell to other business as well as consumers: Office Depot, The Home Depot, United Airlines, Bank of America, Costco The McGrawHill Companies, Inc./Andrew Resek, photographer The McGrawHill Companies, Inc./John Flournoy, photographer 3 Retailing is a High Tech Industry ? Selling Merchandise over the Inter ? Using Inter to manage supply chains ? Analyze POS data to tailor assortments to stores ? Computer systems for merchandise planning Ryan McVay/Getty Images 4 Nature of Retail Industry is Changing Mom and Pop Store To Today’s Retailer 5 World’s Largest Retailers 6 The Distribution Channel Dis tri b u ti o n Ch a n n e lP P T 1 47 Manufacturing, Wholesaling and Retailing Vertical Integration – firm performs more than one set of activ
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