顧客感知論文：基于顧客感知的品牌社區(qū)與品牌權(quán)益關(guān)系研究(編輯修改稿)
2024-07-19 17:26 本頁面
【文章內(nèi)容簡介】 hesis does research in cities of Fuzhou, Xiamen, Longyan, and Quanzhou. By the analyzing tool of and , the paper makes reliability and effectiveness measurement, average pare analysis, furthermore, confirmatory factor analysis and constructive model analysis. The conclusions are as follows:(1)Brand equality dimension has a positive relationship with brand equity itself. The loyalty influence the brand most, while the perceived quality is the next, the brand association is the last factor.(2)There is layer relation among the measurement factors of brand equity. As the measurement of brand equity, the perceived quality and brand association do not only influence its equity directly, but also influence it by the loyalty.(3)The path’s effect strength of the brand munity on the brand equity are as follows: Consumerbrand’s cognitive relationship has an obvious impact on its perceived quality. Consumerbrand’s affective relationship has not obvious impact on its perceived quality. Consumerbrand’s conative relationship has an obvious impact on its perceived quality. Consumerbrand’s cognitive relationship has an obvious impact on its brand association. Consumerbrand’
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