【正文】 (4)先進(jìn)的技術(shù)優(yōu)勢(shì) “ 聯(lián)華 OK” 網(wǎng)在技術(shù)上有許多特色與創(chuàng)新，尤其是在系統(tǒng)流程、后臺(tái)業(yè)務(wù)管理和與超市業(yè)務(wù)結(jié)合的實(shí)用性等方面，具有突出的專(zhuān)業(yè)優(yōu)勢(shì)，實(shí)現(xiàn)了業(yè)務(wù)流程的全自動(dòng)化。 (3)良好的信譽(yù)優(yōu)勢(shì) 公司的貨物和配送主要通過(guò)遍布全市的聯(lián)華門(mén)店提供和完成，對(duì)許多顧客來(lái)說(shuō)，聯(lián)華超市已是身邊的老朋友。 (2)品種和價(jià)格優(yōu)勢(shì) 依托聯(lián)華超市多年形成的良好的商品集中采購(gòu)體系， “ 聯(lián)華 0K” 網(wǎng)經(jīng)營(yíng)的商品，無(wú)論在品種、數(shù)量上，還是在價(jià)格上都具有明顯的優(yōu)勢(shì)。此外公司還擁有一支專(zhuān)業(yè)的廣告設(shè)計(jì)隊(duì)伍，可以為廠商提供多方面的設(shè)計(jì)服務(wù)。 (3)信息發(fā)布 “ 聯(lián)華 0K” 網(wǎng)作為 B to C 及 B to B 的購(gòu)物網(wǎng)站，在服務(wù)用戶(hù)的同時(shí)也會(huì)給產(chǎn)品的宣傳推廣提供一個(gè)很好的時(shí)機(jī)。 2．公司主要業(yè)務(wù) 上海聯(lián)華電子商務(wù)公司的主要業(yè)務(wù)有： (1)網(wǎng)上銷(xiāo)售 公司以 “ 聯(lián)華 OK” 網(wǎng)和電話(huà)網(wǎng) (滬訂購(gòu)電話(huà) 96801)為基礎(chǔ)，聯(lián)合供應(yīng)商，組織商品，廣泛開(kāi)展 B to C 和 B to B 的電子商務(wù)業(yè)務(wù)。公司擁有的 “ 聯(lián)華 0K” 網(wǎng) (． 1hok． ，如圖 1． 5 所示 )自 2020年 9月 25 日開(kāi)通以來(lái)，貫徹 “ 客戶(hù)至上、精誠(chéng)合作、科技領(lǐng)先、競(jìng)爭(zhēng)發(fā)展 ” 的企業(yè)宗旨和 “ 創(chuàng)業(yè)、創(chuàng)新、高 效、務(wù)實(shí) ” 的企業(yè)精神以及 “ 顧客第一，惟一的第一 ” 的經(jīng)營(yíng)理念，充分利用各股東的優(yōu)勢(shì)，將實(shí)體網(wǎng)絡(luò)與 IT 虛擬網(wǎng)絡(luò)有效地結(jié)合起來(lái)，實(shí)現(xiàn)了當(dāng)年投資、當(dāng)年盈利，現(xiàn)已成為年?duì)I業(yè)收入超過(guò) 5 000 萬(wàn)元、年凈資產(chǎn)收益率超過(guò) 8％的具有良好經(jīng)濟(jì)效益的網(wǎng)站。公司的其他股東還有：上實(shí)集團(tuán) (上海市政府窗口企業(yè) )在國(guó)內(nèi)的控股公司 —— 上海實(shí)業(yè)聯(lián)合集團(tuán)股份有限公司，這是一家有著雄厚的資本實(shí)力、產(chǎn)業(yè)經(jīng)營(yíng) 和資本運(yùn)作經(jīng)驗(yàn)的上市公司；在物流系統(tǒng)設(shè)計(jì)開(kāi)發(fā)和網(wǎng)絡(luò)構(gòu)建上處于領(lǐng)先水平的 IT 企業(yè) —— 上海同振信息技術(shù)有限公司；在網(wǎng)絡(luò)信息集成管理、網(wǎng)絡(luò)安全系統(tǒng)研制方面具有豐富經(jīng)驗(yàn)的上海建坤信息技術(shù)有限責(zé)任公司以及在配送和物流方面全國(guó)知名的速遞公司 —— 上海捷時(shí)達(dá)，是郵政速遞公司。聯(lián)華超市擁有龐大的門(mén)店網(wǎng)絡(luò)、采購(gòu)、配送中心和先進(jìn)成功的商 品營(yíng)銷(xiāo)模式，具有與國(guó)際著名 “ 航空母艦 ” 型商業(yè)跨國(guó)集團(tuán)抗衡的實(shí)力。s strategu capitalized on its strengths and avoided relying on a dealer work. ANS: T REF: 31 CHOICE (1)SWOT is the acronym for ____. , wealth, occupations, and threats , weaknesses, opportunities, and testing , weaknesses, opportunities, and threats , wealth, occupations, and testing ANS: C REF: 30 (2)In ____ analysis, the analyst first looks into the business unit to identify its strength and 16 weaknesses. ANS: A REF: 30 (3)In the mid1990s, ____ used a SWOT analysis to create a strong business strategy that has helped it bee a strong petitor after facing threats from Compaq and IBM. Computer Computer Computer Computer ANS: C REF: 3031 Conclusion（ 本節(jié)小結(jié) ）： (1)How businesses use value chains and SWOT analysis to identify electronic merce opportunities (2)Which questions that an analyst would asd in conducting a SWOT analysis. (3)SWOT Analysis (4)The role of Electronic Commerce International Nature of Electronic Commerce Trust Issues on the web Language Issues Culture Issues Infrastructure Issues Objectives（ 本節(jié) 教學(xué)目標(biāo) ）： (1)How does the international nature of emerce affect its infrastructure (2)What steps should be taken to overe the cultural issues of electronic merce? (3)What is the main motivation behind the second wave to electronic merce Focus（ 本節(jié)重點(diǎn) ） : (1)Trust Issues on the web (2)Language Issues (3)Culture Issues (4)Infrastructure Issues Main contents（ 本節(jié)主要內(nèi)容 ） : International Nature of Electronic Commerce 17 Trust Issues on the web (1)Companies with established reputations(名聲 ) (2)Customers‘ inherent(與生俱來(lái)的 ) lack of trust in ―strangers‖ on the Web 圖 :016031001 Language Issues (1)To do business effectively in other cultures (2)Researchers have found that (3)Localization(地方化 ) 請(qǐng)看 Global Reach 016051001 Culture Issues (1)Important element of business trust (2)Culture 請(qǐng)看搜狐網(wǎng) 016061001 Infrastructure Issues (1)Inter infrastructure includes (2)Organization for Economic Cooperation and Development‘s (OECD) statements on Information and Communications Policy deal with telemunications infrastructure development issues (3)Flatrate access system (4)Targets for technological solutions Test Bank（ 本節(jié)測(cè)試題 ） ： (1)Researchers estimate that about 20 percent of the content available on the Inter today is in English. ANS: F REF: 33 Conclusion（ 本節(jié)小結(jié) ） ： (1)How does the international nature of emerce affect its infrastructure? (2)What steps should be taken to overe the cultural issues of electronic merce (3)What is the main motivation behind the second wave to electronic merce (4)Trust Issues on the web (5)Language Issues (6)Culture Issues (7)Infrastructure Issues 18 The relationship between Electronic Commerce and others disciplines Electronic Commerce and Computer science Electronic Commerce and Marketing Electronic Commerce and Consumer behavior、 psychology Electronic Commerce and Finance Electronic Commerce and Economics Electronic Commerce and Management information systems Electronic Commerce and Management Electronic Commerce and Business Law、 ethics Objectives（ 本節(jié) 教學(xué)目標(biāo) ） : (1)The major disciplines which are related with EC. (2)The issues with which these major disciplines are concerned. Focus（ 本節(jié)重點(diǎn)） : (1)The relationship between Electronic Commerce and Computer science、 Marketing、Consumer behavior、 psychology、 Finance、 Economics 、 Management information systems、Management、 Business Law、 ethics. (2)The issues each disciplin concerned. Main Contents（ 本節(jié)主要內(nèi)容） ： The relationship between Electronic Commerce and others disciplines Commerce and Computer science Such as languages, multimedia, and works, fall into the discipline of puter sciences. Intelligent agents play a major role in EC as well. Commerce and Marketing. Many issues of marketing offline are relevant to online EC—for example, cost benefits of advertisements and advertisement strategies. Other issues are unique to EC, ranging from online marketing strategy to interactive kiosks(互動(dòng)式觸摸屏營(yíng)銷(xiāo) ). Commerce and Consumer behavior、 psychology Consumer behavior is the key to the success of B2C trade, but so is the behavior of the sellers. The relationship between cultures and consumer attitude in electronic market is an example of a research issue in the field. Commerce and Finance 19 The financial markets and banks are one of the major participants in EC. Also, financing arrangements are part of many online transactions. Issues such as using the Inter as a substitute for a stock exchange and fraud in online stock transactions are a sample of the many topics of the field. Commerce and Economics Electronic merce is influenced by economic forces and has a major impact on wor5le and country economies. Also, theories of micro and macronomics need to be