【正文】 as:People、 Public policy、 Marketing and advertising、 Support services、 Business partnerships A Framework for Electronic Commerce The Second Wave of Electronic Commerce (1) Defining characteristics of first wave (2) As second wave begins Test Bank（ 本節(jié) 測試題）： (1)A transaction always has one or more activities associated with it, and an activity will always be related to a transaction. ANS:F REF: 7 (2)Businesstoconsumer electronic merce occurs when a person sells an item through a 6 Web auction site to another person. ANS:F REF: 7 (3)Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types of activities or transactions. ANS: T REF: 7 (4)A value added work (VAN) is an independent firm that offers connection and EDI transactionforwarding services to buyers and sellers engaged in EDI. ANS: T REF: 9 (5)The increase in broadband connections in homes is a key element in the second wave of electronic merce. ANS: T REF: 11 CHOICE (1)Transactions are conducted between businesses on the Web is often called ____. ANS:A REF: 5 (2)The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business ____. ANS:B REF: 7 (3).Some researchers define a fourth category of electronic merce called ____, which includes individuals who buy and sell items among themselves. ANS:A REF: 7 (4).Electronic funds transfers are also called ____. transfers transfers transfers transfers ANS:A REF: 8 (5).Businesses that engage in EDI with each other are called ____. partners ANS:D REF: 8 Conclusion（ 本節(jié)小 結(jié)）： 7 electronic merce is and what about it39。 Transaction 交易：價值的交換。 Shipping profile 運輸規(guī)格：指影響商品包裝和運輸難易程度的所有特征。 Firm 企業(yè)：有大量的商務(wù)活動發(fā)生在大型等級制組織的內(nèi)部，經(jīng)濟學(xué)家一般把這種組織稱為企業(yè)。 Businesstobusiness(B2B)企業(yè)間的電子商務(wù)：企業(yè)之間在 WWW 上進行的交易。是一門綜合性，交叉性的課程，它體現(xiàn)著電子商務(wù)專業(yè)的基本特征和特點，勾畫出電子商務(wù)專業(yè)的基本框架和輪廓，為后繼專業(yè)課程的學(xué)習(xí)打下一定的基礎(chǔ)和給出必要的線索。 三、 教學(xué)方法 教學(xué)原則 ： （ 1 ）教學(xué)相長、學(xué)問結(jié)合、師生互動； （ 2 ）理論深入、實踐淺出、理實結(jié)合。 Businesstoconsumer(B2C)企業(yè)與消費者間的電子商務(wù)：消費者在 WWW 上購物。 Law of diminishing returns 邊際效益遞減：價值隨著消費量的增加而遞減 ,經(jīng)濟活動的這個特點稱為邊際效益遞減。 Strategic alliance 戰(zhàn)略聯(lián)盟：不同的企業(yè)根據(jù)共同的目標(biāo)建立長期的穩(wěn)定關(guān)系， 以協(xié)調(diào)他們的戰(zhàn)略、資源和技術(shù)組合 ,這種關(guān)系通常稱為戰(zhàn)略聯(lián)盟。 Transaction costs 交易成本：買主和賣主收集信息和協(xié)商買賣交易時發(fā)生的全部成本的總和。s characters many categories does electronic merce have and what they are is the framework of Electronic Commerce it is poised for a second wave of growth of emerce of Electronic Commerce Commerce Framework Business Models, Revenue Models, and Business Processes Focus on Specific Business Processes Advantages of Electronic Commerce Disadvantages of Electronic Commerce Objectives（ 本節(jié) 教學(xué)目標(biāo)） : (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives Focus（ 本節(jié) 重點 ） : (1)Focus on Specific Business Processes (2)Advantages of Electronic Commerce (3)Disadvantages of Electronic Commerce Main contents（ 本節(jié)主要內(nèi)容 ） : Business Models, Revenue Models, and Business Processes (1)Business model (2)Revenue model Focus on Specific Business Processes (1) Merchandising(銷售規(guī)劃 ) (2) Commodity item(商品 ) 請看圖 : 012041001 (3) Shipping profile(運輸規(guī)格 ) (4) High valuetoweight ratio (高的價值 /重量比 ) Advantages of Electronic Commerce (1)Electronic merce can increase sales and decrease costs 8 (2)If advertising is done well on the Web, it can get a firm‘s promotional message(促銷信息 ) out to potential customers in every country (3)Using emerce sales support and ordertaking processes, a business can Cost of information search and acquisition(獲得 ) Also referred to as industry value chain Test Bank（ 本節(jié)測試題 ） ： (1)Using the value chain reinforces the idea that electronic merce should be a business solution, not technology implemented for its own sake. ANS: T REF: 30 CHOICE 14 (1)Multiple business units owned by a mon set of shareholders make up a firm, or pany, and multiple firms that sell similar products to similar customers make up a(n) ____. a. anization c. industry b. firm d. business model ANS: C REF: 26 (2)A way of anizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support is known as a(n)____. a. supply chain c. value chain b. supply group d. value group ANS: C REF: 26 (3)Porter uses the term ____ to describe the larger stream of activities into which a particular business unit39。公司擁有的 “ 聯(lián)華 0K” 網(wǎng) (． 1hok． ，如圖 1． 5 所示 )自 2020年 9月 25 日開通以來，貫徹 “ 客戶至上、精誠合作、科技領(lǐng)先、競爭發(fā)展 ” 的企業(yè)宗旨和 “ 創(chuàng)業(yè)、創(chuàng)新、高 效、務(wù)實 ” 的企業(yè)精神以及 “ 顧客第一，惟一的第一 ” 的經(jīng)營理念，充分利用各股東的優(yōu)勢，將實體網(wǎng)絡(luò)與 IT 虛擬網(wǎng)絡(luò)有效地結(jié)合起來，實現(xiàn)了當(dāng)年投資、當(dāng)年盈利，現(xiàn)已成為年營業(yè)收入超過 5 000 萬元、年凈資產(chǎn)收益率超過 8％的具有良好經(jīng)濟效益的網(wǎng)站。 (2)品種和價格優(yōu)勢 依托聯(lián)華超市多年形成的良好的商品集中采購體系， “ 聯(lián)華 0K” 網(wǎng)經(jīng)營的商品，無論在品種、數(shù)量上，還是在價格上都具有明顯的優(yōu)勢。 (3)良好的信譽優(yōu)勢 公司的貨物和配送主要通過遍布全市的聯(lián)華門店提供和完成，對許多顧客來說，聯(lián)華超市已是身邊的老朋友。 2．公司主要業(yè)務(wù) 上海聯(lián)華電子商務(wù)公司的主要業(yè)務(wù)有： (1)網(wǎng)上銷售 公司以 “ 聯(lián)華 OK” 網(wǎng)和電話網(wǎng) (滬訂購電話 96801)為基礎(chǔ)，聯(lián)合供應(yīng)商，組織商品，廣泛開展 B to C 和 B to B 的電子商務(wù)業(yè)務(wù)。s strategu capitalized on its strengths and avoided relying on a dealer work. ANS: T REF: 31 CHOICE (1)SWOT is the acronym for ____. , wealth, occupations, and threats , weaknesses, opportunities, and testing , weaknesses, opportunities, and threats , wealth, occupations, and testing ANS: C REF: 30 (2)In ____ analysis, the analyst first looks into the business unit to identify its strength and 16 weaknesses. ANS: A REF: 30 (3)In the mid1990s, ____ used a SWOT analysis to create a strong business strategy that has helped it bee a strong petitor after facing threats from Compaq and IBM. Computer Computer Computer Computer ANS: C REF: 3031 Conclusion（