【正文】 ............................................. 161 Chapter 10 Electronic Commerce Security ........................................................... 178 Chapter 11 Payment Systems for Electronic Commerce...................................... 197 Chapter 12 Planning for Electronic Commerce .................................................... 218 1 一、 教學(xué)目的 通過課程學(xué)習(xí)，使學(xué)生掌握電子商務(wù)的基本理論、基本知識，了解電子商務(wù)的基本技術(shù)、基本應(yīng)用和發(fā)展趨勢等內(nèi)容，從而對電子商務(wù)的知識體系和應(yīng)用狀況有一個整體的了解和認(rèn)識。 對學(xué)生的要求 ： 2 做到課前預(yù)習(xí)、課后復(fù)習(xí)，做好實驗、按時完成作業(yè)，理論聯(lián)系實際，多上網(wǎng)瀏覽和分析。 Commodity 商品：指不同廠商提供的產(chǎn)品或服務(wù)彼此沒有差別，其特性市標(biāo)準(zhǔn)化的 ,為消費(fèi)者熟知。 Network effect 網(wǎng)絡(luò)效應(yīng)：上網(wǎng)的人或組織越多，網(wǎng)絡(luò)對每個參與者的價值就越大，這種 價值的增加稱為網(wǎng)絡(luò)效應(yīng)。 SWOT analysis SWOT 分析：優(yōu)勢、劣勢、機(jī)遇和威脅分析。 Value system 價值系統(tǒng)：這個術(shù)語用來描述一個特定的業(yè)務(wù)單元價值鏈所從屬的更大的業(yè)務(wù)流。Electronic payments of tax refunds(稅收 ) workermonitoring elements. (3) Vertical integration(垂直一體化 ). 11 The practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product 圖 :013051001 The role of electronic merce (1)Using Electronic Commerce to Reduce Transaction Costs Businesses and individuals Can use electronic merce to reduce transaction costs by 上海聯(lián)華電子商務(wù)有限公司的主要股東 —— 上海聯(lián)華超市有限公司，是目前國內(nèi)規(guī)模最大、經(jīng)營業(yè)績最好的超大型連鎖超市公司，近幾年每年以 50％的超常規(guī)速度高速發(fā)展， 2020 年的銷售收入超過了 100 億美兀，已經(jīng)取代傳統(tǒng)的百貨店成為我國零售業(yè)的狀元。 (2)商品采購 各地生產(chǎn)商或供應(yīng)商通過網(wǎng)站的業(yè)務(wù)聯(lián)系模板或電子郵件方式將商品信息傳遞給公司，公司根據(jù)實際情況予以采購，同時向聯(lián)華超市有限公司進(jìn)行推薦。 “ 聯(lián)華 0K” 網(wǎng)提供的優(yōu)質(zhì)商品和熱情服務(wù)，是 “ 聯(lián)華 0K” 網(wǎng)的信譽(yù)保障。 3．公司的競爭優(yōu)勢 與其他電子商務(wù)公司不同的是，上海聯(lián)華電子商務(wù)公司擁有自身獨(dú)特的競爭優(yōu)勢，表現(xiàn)在以下一些方面： (1)依托完備的實體超市網(wǎng)絡(luò) 聯(lián)華超市有 l 000 家遍布華東地區(qū)的門店網(wǎng)絡(luò)、全國一流的智能化物流中心、生鮮加工中心，遍布全國的采購體系、信息中心和門店之間完備的計算機(jī)網(wǎng)絡(luò)系統(tǒng)，以及每天超過30 萬人次的龐大顧客群體，將能很好地解決制約電子商務(wù)發(fā)展的市場需求和實體網(wǎng)絡(luò)不足的瓶頸，為 “ 聯(lián)華 0K” 網(wǎng)的發(fā)展提供堅實的基礎(chǔ)。 六家有不同背景的企業(yè)共同聯(lián)手組成的新型電子商務(wù)企業(yè)創(chuàng)造了令人刮目相看的業(yè)績。s value chain is embedded Integrate existing databases and transactionprocessing software(交易處理軟件 ) into software that enables emerce (3)Cultural and legal obstacles(障礙 )also exist 請看 grocery gateway 012081001 Test Bank（ 本節(jié)測試題 ） : (1)The idea that the key to success was to copy the business model of a successful dot business led the way to many business successes. ANS:F REF: 13 (2)Electronic merce provides buyers with an easy way to customize the level of detail in the information they obtain about a prospective purchase. ANS:T REF: 17 (3)Electronic merce reduces the speed and accuracy with which businesses can exchange information. ANS:F REF: 17 (4)In some cases, business processes use traditional merce activities very effectively, and technology cannot improve upon them. ANS: T REF: 14 (5)The arts of merchandising and personal selling can be easy to practice remotely. ANS: F REF: 15 9 CHOICE (1)A(n) ____ is a set of processes that bine to yield a profit. system profile value chain model ANS: D REF: 13 (2)Which of the following types of merce is/are well suited to electronic merce? services ANS: A REF: 15 (3)____ transactions are not well suited to electronic merce because no standard method for transferring small amounts of money on the Web has bee generally accepted. items ANS: D REF: 15 (4)The returnoninvestment number has been difficult to calculate for investment in electronic merce because ____. costs and benefits have been hard to quantify technology is difficult to acquire technology keeps changing ANS: A REF: 19 (5)Which of the following will never lend themselves to electronic merce? cards foods ANS: B REF: 18 Conclusion（ 本節(jié)小結(jié) ） ： (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives (4)Focus on Specific Business Processes (5)Advantages of Electronic Commerce (6)Disadvantages of Electronic Commerce 10 Economic Forces and Electronic Commerce Transaction Costs Markets and Hierarchies(等級制 ) The role of Economic Structures Network Economic Structures(網(wǎng)絡(luò)經(jīng)濟(jì)結(jié)構(gòu) ) Network Effects Objectives（ 本節(jié) 教學(xué)目標(biāo)） : (1)How economic forces have created a business environment that is fostering a rebirth of electronic merce (2)How business use electronic Commerce to Reduce Transaction Costs Focus（ 本節(jié)重點(diǎn) ） : (1)Transaction Costs (2)The role of electronic merce (3)Network Economic Structures Main contents（ 本節(jié)主要內(nèi)容 ） : Economic Forces and Electronic Commerce (1)Economics (2)Two conditions of a market Costs (1)Total costs that a buyer and seller incur (2)Significant ponents of transaction costs s characters (2)How many categories does electronic merce have and what they are (3)How is the framework of Electronic Commerce (4)how it is poised for a second wave of growth Focus（本節(jié) 重 點(diǎn) ） : (1)Characters of emerce (2)Categories of Electronic Commerce 5 (3)Electronic Commerce Framework Main contents（本節(jié) 主要內(nèi)容 ） : Electronic Commerce: The Second Wave Electronic merce and Electronic business (1) Electronic merce (emerce) (2) Electronic business (ebusiness) Characters of emerce (1) Fictitious(虛擬性 ) (2)low costs(低成本 ) (3) Individualization(個性化 ) (4) Agility(敏捷性 ) (5) Global(全球化 ) Categories of Electronic Commerce（ Five general emerce categories） (1)Businesstobusiness (B2B):請看中國新能源網(wǎng) 011061001 (2) Business processes (3) Businesstoconsumer (B2C): 請看當(dāng)當(dāng)網(wǎng) (B2C) 011071001 (4) Businesstogovernment (B2G): 握奇信安網(wǎng) (B2G) 011071002 (5) Consumertoconsumer (C2C): 淘寶網(wǎng) (C2C) 011071003. The Development and Growth of Electronic Commerce (1) Electronic funds transfers (EFTs)(電子資金轉(zhuǎn)換 ) (2) Electronic data interchange (EDI) (電子數(shù)據(jù)交換 ) (3) Trading partners (4) Valueadded work (VAN) 請看 Pew Inter 011101001 EC Framework(電子商務(wù)框架 ) EC applications(應(yīng)用 ) are supported by infrastructure(基礎(chǔ)設(shè)施 ) and by five support are