【正文】 本節(jié)小結 ）： (1)How businesses use value chains and SWOT analysis to identify electronic merce opportunities (2)Which questions that an analyst would asd in conducting a SWOT analysis. (3)SWOT Analysis (4)The role of Electronic Commerce International Nature of Electronic Commerce Trust Issues on the web Language Issues Culture Issues Infrastructure Issues Objectives（ 本節(jié) 教學目標 ）： (1)How does the international nature of emerce affect its infrastructure (2)What steps should be taken to overe the cultural issues of electronic merce? (3)What is the main motivation behind the second wave to electronic merce Focus（ 本節(jié)重點 ） : (1)Trust Issues on the web (2)Language Issues (3)Culture Issues (4)Infrastructure Issues Main contents（ 本節(jié)主要內容 ） : International Nature of Electronic Commerce 17 Trust Issues on the web (1)Companies with established reputations(名聲 ) (2)Customers‘ inherent(與生俱來的 ) lack of trust in ―strangers‖ on the Web 圖 :016031001 Language Issues (1)To do business effectively in other cultures (2)Researchers have found that (3)Localization(地方化 ) 請看 Global Reach 016051001 Culture Issues (1)Important element of business trust (2)Culture 請看搜狐網 016061001 Infrastructure Issues (1)Inter infrastructure includes (2)Organization for Economic Cooperation and Development‘s (OECD) statements on Information and Communications Policy deal with telemunications infrastructure development issues (3)Flatrate access system (4)Targets for technological solutions Test Bank（ 本節(jié)測試題 ） ： (1)Researchers estimate that about 20 percent of the content available on the Inter today is in English. ANS: F REF: 33 Conclusion（ 本節(jié)小結 ） ： (1)How does the international nature of emerce affect its infrastructure? (2)What steps should be taken to overe the cultural issues of electronic merce (3)What is the main motivation behind the second wave to electronic merce (4)Trust Issues on the web (5)Language Issues (6)Culture Issues (7)Infrastructure Issues 18 The relationship between Electronic Commerce and others disciplines Electronic Commerce and Computer science Electronic Commerce and Marketing Electronic Commerce and Consumer behavior、 psychology Electronic Commerce and Finance Electronic Commerce and Economics Electronic Commerce and Management information systems Electronic Commerce and Management Electronic Commerce and Business Law、 ethics Objectives（ 本節(jié) 教學目標 ） : (1)The major disciplines which are related with EC. (2)The issues with which these major disciplines are concerned. Focus（ 本節(jié)重點） : (1)The relationship between Electronic Commerce and Computer science、 Marketing、Consumer behavior、 psychology、 Finance、 Economics 、 Management information systems、Management、 Business Law、 ethics. (2)The issues each disciplin concerned. Main Contents（ 本節(jié)主要內容） ： The relationship between Electronic Commerce and others disciplines Commerce and Computer science Such as languages, multimedia, and works, fall into the discipline of puter sciences. Intelligent agents play a major role in EC as well. Commerce and Marketing. Many issues of marketing offline are relevant to online EC—for example, cost benefits of advertisements and advertisement strategies. Other issues are unique to EC, ranging from online marketing strategy to interactive kiosks(互動式觸摸屏營銷 ). Commerce and Consumer behavior、 psychology Consumer behavior is the key to the success of B2C trade, but so is the behavior of the sellers. The relationship between cultures and consumer attitude in electronic market is an example of a research issue in the field. Commerce and Finance 19 The financial markets and banks are one of the major participants in EC. Also, financing arrangements are part of many online transactions. Issues such as using the Inter as a substitute for a stock exchange and fraud in online stock transactions are a sample of the many topics of the field. Commerce and Economics Electronic merce is influenced by economic forces and has a major impact on wor5le and country economies. Also, theories of micro and macronomics need to be considered in EC planning, as well as the economic impacts of EC on firms. Commerce and Management information systems The information systems department is usually responsible for the deployment of EC. This discipline covers issues ranging from systems analysis to systems integration, mot to mention planning, implementation, security, and payment systems, among others. Electronic Commerce and Management Electronic merce efforts needs to be managed properly, and because of the interdisciplinary nature of EC, its management may require new approaches and theories. Commerce and Business Law、 ethics Legal and ethical issues are extremely important in EC, especially in a global market. A large number of legislative bills are pending, and many ethical issues are interrelated with legal ones, such as privacy and intellectual property. Conclusion（ 本節(jié)小結） : (1)The major disciplines which are related with EC. (2)The issues with which these major disciplines are concerned. (3)The relationship between Electronic Commerce and Computer science、 Marketing、Consumer behavior、 psychology、 Finance、 Economics 、 Management information systems、Management、 Business Law、 ethics. (4)The issues each disciplin concerned. Cases Study（本章案例分析） ： 上海聯華電子商務公司的實踐 1．公司概況 上海聯華電子商務有限公司是由聯華超市有限公司等國內著名的企業(yè)共同投資 5 000 萬元創(chuàng)立的，專門從事網絡零售、批發(fā)、網上廣告、信息中介和計算機軟硬 件經營等業(yè)務，它旨在依托股東龐大的實體網點、采購系統(tǒng)、配送網絡、高新技術和先進的經營理念，開展對消費者個人和企業(yè)的網上 B to C、 B to B 業(yè)務及相關的網絡廣告等業(yè)務，為廣大客戶提 20 供安全、方便、快捷、優(yōu)惠的網絡服務。strong supervision Provide price quotes(報價 ) (4)It increases purchasing opportunities for buyers (5)Negotiating price(討價還價 ) and delivery terms(交易條款 ) is easier (6)The following cost less to iss