【正文】 considered in EC planning, as well as the economic impacts of EC on firms. Commerce and Management information systems The information systems department is usually responsible for the deployment of EC. This discipline covers issues ranging from systems analysis to systems integration, mot to mention planning, implementation, security, and payment systems, among others. Electronic Commerce and Management Electronic merce efforts needs to be managed properly, and because of the interdisciplinary nature of EC, its management may require new approaches and theories. Commerce and Business Law、 ethics Legal and ethical issues are extremely important in EC, especially in a global market. A large number of legislative bills are pending, and many ethical issues are interrelated with legal ones, such as privacy and intellectual property. Conclusion（ 本節(jié)小結(jié)） : (1)The major disciplines which are related with EC. (2)The issues with which these major disciplines are concerned. (3)The relationship between Electronic Commerce and Computer science、 Marketing、Consumer behavior、 psychology、 Finance、 Economics 、 Management information systems、Management、 Business Law、 ethics. (4)The issues each disciplin concerned. Cases Study（本章案例分析） ： 上海聯(lián)華電子商務(wù)公司的實(shí)踐 1．公司概況 上海聯(lián)華電子商務(wù)有限公司是由聯(lián)華超市有限公司等國(guó)內(nèi)著名的企業(yè)共同投資 5 000 萬(wàn)元?jiǎng)?chuàng)立的，專門(mén)從事網(wǎng)絡(luò)零售、批發(fā)、網(wǎng)上廣告、信息中介和計(jì)算機(jī)軟硬 件經(jīng)營(yíng)等業(yè)務(wù)，它旨在依托股東龐大的實(shí)體網(wǎng)點(diǎn)、采購(gòu)系統(tǒng)、配送網(wǎng)絡(luò)、高新技術(shù)和先進(jìn)的經(jīng)營(yíng)理念，開(kāi)展對(duì)消費(fèi)者個(gè)人和企業(yè)的網(wǎng)上 B to C、 B to B 業(yè)務(wù)及相關(guān)的網(wǎng)絡(luò)廣告等業(yè)務(wù)，為廣大客戶提 20 供安全、方便、快捷、優(yōu)惠的網(wǎng)絡(luò)服務(wù)。Also referred to as industry value chain Test Bank（ 本節(jié)測(cè)試題 ） ： (1)Using the value chain reinforces the idea that electronic merce should be a business solution, not technology implemented for its own sake. ANS: T REF: 30 CHOICE 14 (1)Multiple business units owned by a mon set of shareholders make up a firm, or pany, and multiple firms that sell similar products to similar customers make up a(n) ____. a. anization c. industry b. firm d. business model ANS: C REF: 26 (2)A way of anizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support is known as a(n)____. a. supply chain c. value chain b. supply group d. value group ANS: C REF: 26 (3)Porter uses the term ____ to describe the larger stream of activities into which a particular business unit39。Larger stream of activities(業(yè)務(wù)流 ) into which a particular business unit39。Improving flow of information strong supervision Cost of information search and acquisition(獲得 ) Calculate returnoninvestment Public retirement(退休金 ) Provide price quotes(報(bào)價(jià) ) (4)It increases purchasing opportunities for buyers (5)Negotiating price(討價(jià)還價(jià) ) and delivery terms(交易條款 ) is easier (6)The following cost less to issue and arrive securely and quickly s characters many categories does electronic merce have and what they are is the framework of Electronic Commerce it is poised for a second wave of growth of emerce of Electronic Commerce Commerce Framework Business Models, Revenue Models, and Business Processes Focus on Specific Business Processes Advantages of Electronic Commerce Disadvantages of Electronic Commerce Objectives（ 本節(jié) 教學(xué)目標(biāo)） : (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives Focus（ 本節(jié) 重點(diǎn) ） : (1)Focus on Specific Business Processes (2)Advantages of Electronic Commerce (3)Disadvantages of Electronic Commerce Main contents（ 本節(jié)主要內(nèi)容 ） : Business Models, Revenue Models, and Business Processes (1)Business model (2)Revenue model Focus on Specific Business Processes (1) Merchandising(銷(xiāo)售規(guī)劃 ) (2) Commodity item(商品 ) 請(qǐng)看圖 : 012041001 (3) Shipping profile(運(yùn)輸規(guī)格 ) (4) High valuetoweight ratio (高的價(jià)值 /重量比 ) Advantages of Electronic Commerce (1)Electronic merce can increase sales and decrease costs 8 (2)If advertising is done well on the Web, it can get a firm‘s promotional message(促銷(xiāo)信息 ) out to potential customers in every country (3)Using emerce sales support and ordertaking processes, a business can Electronic Commerce: The Second Wave（第 1 節(jié) 電子商務(wù)的新發(fā)展） Electronic merce and Electronic business Characters of emerce Categories of Electronic Commerce The Development and Growth of Electronic Commerce Electronic Commerce Framework The Second Wave of Electronic Commerce Objectives（ 本節(jié) 教學(xué)目標(biāo)） : (1)What electronic merce is and what about it39。 Vertical integration 垂直一體化：現(xiàn)有企業(yè)自己設(shè)立等級(jí)制的結(jié)構(gòu)來(lái)替代供應(yīng)商生產(chǎn)產(chǎn)品 ,這種做法稱為垂直一體化。 Value chain 價(jià)值鏈：價(jià)值鏈?zhǔn)且环N對(duì)企業(yè)業(yè)務(wù)活動(dòng)進(jìn)行組織 的方法。 Transaction costs 交易成本：買(mǎi)主和賣(mài)主收集信息和協(xié)商買(mǎi)賣(mài)交易時(shí)發(fā)生的全部成本的總和。 Trading partners 貿(mào)易伙伴：用 EDI 互相聯(lián)系的企業(yè)。 4 Telemuting 遠(yuǎn)程辦公： WWW 幫助員工提高工作效率的一個(gè)重要應(yīng)用是可以讓員工在家辦公。 Supply management 供應(yīng)管理部：企業(yè)設(shè)立的專門(mén)同供應(yīng)商談判采購(gòu)交易的部門(mén)。 Strategic alliance 戰(zhàn)略聯(lián)盟：不同的企業(yè)根據(jù)共同的目標(biāo)建立長(zhǎng)期的穩(wěn)定關(guān)系， 以協(xié)調(diào)他們的戰(zhàn)略、資源和技術(shù)組合 ,這種關(guān)系通常稱為戰(zhàn)略聯(lián)盟。 Revenue model ：公司從客戶那里獲得現(xiàn)金流的策略與技術(shù)。 Primary activities 關(guān)鍵活動(dòng)：每個(gè)戰(zhàn)略業(yè)務(wù)單元實(shí)施這些活動(dòng)對(duì)其銷(xiāo)售的產(chǎn)品或服務(wù)進(jìn)行設(shè)計(jì)、生產(chǎn)、促銷(xiāo)、銷(xiāo)售、運(yùn)輸和售后服務(wù) ,這些被稱為關(guān)鍵活動(dòng)。 Merchandising 銷(xiāo)售規(guī)劃：店面設(shè)計(jì)，布局和商品的擺放。 Law of diminishing returns 邊際效益遞減：價(jià)值隨著消費(fèi)量的增加而遞減 ,經(jīng)濟(jì)活動(dòng)的這個(gè)特點(diǎn)稱為邊際效益遞減。 Electronic funds transfer(EFT)電子 資金轉(zhuǎn)賬：指通過(guò)企業(yè)間的通信網(wǎng)絡(luò)進(jìn)行的帳戶交易信息的電子傳輸。 Electronic merce(emerce)電子商務(wù)：使用諸如互聯(lián)網(wǎng)和 WWW 等電子數(shù)據(jù)進(jìn)行商務(wù)活動(dòng)。 Consumertoconsumer(C2C)消費(fèi)者間的電子商務(wù)：在個(gè)人之間進(jìn)行買(mǎi)賣(mài) ,某人通過(guò)拍賣(mài)網(wǎng)站向他人銷(xiāo)售商品。 Businesstoconsumer(B2C)企業(yè)與消費(fèi)者間的電子商務(wù)：消費(fèi)者在 WWW 上購(gòu)物。 Business unit 業(yè)務(wù)單元：產(chǎn)品、分銷(xiāo)渠道和顧客類型的的一種特定組合。 四、 教學(xué)內(nèi)容 設(shè)計(jì) （ 說(shuō)明：每一 章 包括該章的 主要內(nèi)容、教學(xué)目標(biāo) 、 關(guān)鍵專業(yè)術(shù)語(yǔ) 、案例分析、網(wǎng)絡(luò)資源及站點(diǎn)，參考文獻(xiàn)和總結(jié)。 教學(xué)手段與課堂形式： （ 1 ）主要采取多媒體課件、案例分析與作業(yè)等形式； （ 2 ）課前新聞播報(bào)，根據(jù)教學(xué)內(nèi)容 安排小組案例分析，師生提問(wèn)與教師點(diǎn)評(píng)。 三、 教學(xué)方法 教學(xué)原則 ： （ 1 ）教學(xué)相長(zhǎng)、學(xué)問(wèn)結(jié)合、師生互動(dòng)； （ 2 ）理論深入、實(shí)踐淺出、理實(shí)結(jié)合。 二、 課程性質(zhì)與地位 電子商務(wù)專業(yè)的基礎(chǔ)性專業(yè)核心（骨干）課程，它系統(tǒng)地介紹電子商務(wù)的基本理論、基本知識(shí)、技術(shù)原理、基本應(yīng)用和法規(guī)等內(nèi)容?！峨娮由虅?wù)概論》課程 教案