可口可樂(lè)經(jīng)營(yíng)戰(zhàn)略(編輯修改稿)
2025-02-10 21:14 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 銷（ 3）引導(dǎo)裝瓶商進(jìn)入高利潤(rùn)領(lǐng)域，使其經(jīng)營(yíng)更有效（ 4）對(duì)新的裝瓶商和經(jīng)銷商提供資金支持，確保其能配合公司的增長(zhǎng)戰(zhàn)略 關(guān)鍵業(yè)務(wù)活動(dòng)與拓展、關(guān)鍵業(yè)務(wù)活動(dòng)與拓展（ 1）強(qiáng)調(diào)低成本的銷售渠道建設(shè)策略 , 加大在高利潤(rùn)銷售場(chǎng)所的銷售規(guī)模 , 大力發(fā)展自助消費(fèi)。在飯店、商店、機(jī)場(chǎng)、賓館等場(chǎng)所 Using Vending machines to capture value.（ 2）建立全球化的戰(zhàn)略同盟：麥當(dāng)勞、迪斯尼。（ 3）進(jìn)軍國(guó)外市場(chǎng)，努力實(shí)施當(dāng)?shù)鼗瘧?zhàn)略。（ 4）加快產(chǎn)品的系列化開發(fā)。進(jìn)軍海外市場(chǎng)、進(jìn)軍海外市場(chǎng)l 進(jìn)軍國(guó)際市場(chǎng)所面對(duì)的一個(gè)基本問(wèn)題就是市場(chǎng)的不連續(xù)性問(wèn)題。所以跨國(guó)企業(yè)所遇到的關(guān)鍵問(wèn)題就是屬地化問(wèn)題。l 可樂(lè)公司致力于與若干東道國(guó)的大型的、先進(jìn)的 “ 骨干 ” 裝瓶商進(jìn)行合作，為所在地區(qū)或國(guó)家提供可口可樂(lè)。目前，已經(jīng)在東歐、西歐、拉丁美洲、澳大利亞、東南亞等地建立了 強(qiáng)大的骨干裝瓶商的網(wǎng)絡(luò)。增加股東的價(jià)值、增加股東的價(jià)值A(chǔ)n explicit and relentless focus on shareholder value growth as the objectives of corporation strategy. It addresses the key factors includes (1) the value creation rather than market share, (2) operating profit momentum, and (3) predictable, sustained performance.Coke devotion to value creation is evidenced by Goizueta’s statement that “we define a brand’s true strength based on its ability to mand a premium price”.采用資本運(yùn)作等有效手段，增采用資本運(yùn)作等有效手段，增加股東的價(jià)值加股東的價(jià)值在可樂(lè)公司收購(gòu)了部分裝瓶商以后，出現(xiàn)了一些非常棘手的問(wèn)題，主要是：擴(kuò)大了可樂(lè)公司的資產(chǎn)規(guī)模，影響股東收益。（資產(chǎn)密集度 =資產(chǎn) /銷售額）解決方案；成立可口可樂(lè)裝瓶商控股公司，對(duì)收購(gòu)的裝瓶商實(shí)行控股，可口可樂(lè)持有 49%，其余 51%上市公開發(fā)行。結(jié)果：（ 1）可口可樂(lè)公司的財(cái)務(wù)報(bào)表不顯示裝瓶商的財(cái)務(wù)狀況，降低了資產(chǎn)密集度；（ 2）實(shí)現(xiàn)了對(duì)裝瓶商的控制；（ 3）上市募集的資金可用于再收購(gòu)裝瓶商或用于對(duì)現(xiàn)有裝瓶商的資金投入和技術(shù)投入。Coca Cola五、 New Operational Management StructureBackgroundAtlanta, march 4, 2023 Consistent with its strategy to meet the changing needs of consumers everywhere, the Coca Cola pany (NYSE: KO) today announced a new operational management structure.COMPANY CHAIRMAN AND CEO Doug Daft said, we enter the next phase of our pany growth, it is clear that our new business model demands a new management approach.The new StructureThe pany established four strategic Business Units: America, Asia, Europe/Africa, and new business ventures.Each SBU has its own own executive officer. These units will work together as a nimble and entreprneurial work well equipped to seize promising market opportunities and capture value.The heads of three SBUs will report to Daft, and will facilitate the development of local initiatives within the pany new business model.All other corporate functions will maintai
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