第三章規(guī)劃企業(yè)戰(zhàn)略與與市場營銷管理(編輯修改稿)
2025-01-28 12:10 本頁面
【文章內(nèi)容簡介】 1 4 3 2 1 H M L S M W Business Strength The General Electric Model H M L Market Attractiveness 5 4 3 2 1 4 3 2 1 S M W Business Strength Growth Strategy Hold Strategy Harvest /divest Strategy （四）規(guī)劃成長戰(zhàn)略 企業(yè)成長戰(zhàn)略有三種： Intensive Growth Integrative Growth Diversification Growth 二 .規(guī)劃總體戰(zhàn)略 如果企業(yè)尚未完全開發(fā)潛伏在其現(xiàn)有產(chǎn)品和市場的機會，則可采取密集式成長戰(zhàn)略。 ?Growth Strategies One useful perspective of growth for a firm is offered by Ansoff’s product/market expansion grid. Growth strategies can be categorized according to whether they involve existing or new products and whether they target existing or new customers or markets. Figure Ansoff’s Growth Matrix Current Products New Products Current Markets Market Peration Strategy Product Development Strategy New Markets Market Development Strategy Diversification Strategy Figure Ansoff’s Growth Matrix Current Products New Products Current Markets Market Peration Strategy Product Development Strategy New Markets Market Development Strategy Diversification Strategy Figure Ansoff’s Growth Matrix Current Products New Products Current Markets Market Peration Strategy Product Development Strategy New Markets Market Development Strategy Diversification Strategy Figure Ansoff’s Growth Matrix Current Products New Products Current Markets Market Peration Strategy Product Development Strategy New Markets Market Development Strategy Diversification Strategy Figure Ansoff’s Growth Matrix Current Products New Products Current Markets Market Peration Strategy Product Development Strategy New Markets Market Development Stra
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