直銷公司如何應用顧客關系管理(ppt24)(編輯修改稿)
2025-01-28 08:33 本頁面
【文章內容簡介】 nformation and Service (服務 ). ?Allowing Customers to Order Customized Products and Services Online (客制包裝 ). ?Letting Customers Track Accounts or Order Status (訂貨帳號追蹤 ). 15 CONFIDENTIAL 提供客服的工具 Tools for Customer Service ?Personalized Web Pages個人網(wǎng)頁 ?FAQs 常見問答 ?Tracking Tools 追蹤工具 ?Chat Rooms 會談室 ?Email and Automated Response 郵件自動回覆 ?Help Desks and Call Centers 電話查詢服務 ?Troubleshooting Tools維修工具 16 CONFIDENTIAL Practical Implementation Creative Approach Factbased Marketing Process Change Management System People CRM Strategy System Methodology CRM電子商務的建構與執(zhí)行 ?行銷的多面手法 ?客戶智庫：資訊的收集 ?精選客戶 及分類 ?全面執(zhí)行，不斷改進 17 CONFIDENTIAL 報表圖像 分析採礦 Base Module TeleMarketing In/Out Direct Mail/Fax/Email Data Collection(資料收集 ) Help Desk Direct Selling (SFA) Order Taking Marketing Intelligence 資料庫 DataBase Campaign Management Contact Management CRM 電子商務的 運作 客戶互動 支援 市場 傳銷 訂貨 18 CONFIDENTIAL Marketing Intelligence Module Order Taking Module Direct Selling Module Help Desk Module Operational CRM Solution eCRM Solution Analytical CRM Solution CRM Support Solution 客戶 資料庫 CRM電子商務的架構 分析 支援 運作 網(wǎng)站 市場 訂貨 傳銷 客服 19 CONFIDENTIAL Benefits of CRM Target specific customer segments for marketing Give 1to1 customer service through all channels 精選客戶 優(yōu)選客服 20 CONFIDENTIAL 直銷員關係管理 Agent Relationship Management ? Agent Relationship Management (ARM) refers to all of the efforts made to apply CRM to Direct Sel
環(huán)評公示相關推薦
鄂ICP備17016276號-1