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別 影響資訊蒐集之風(fēng)險(xiǎn)類(lèi)別 Functional Social Moary Psychological Physical 替代方案評(píng)估 喚起子集 最可能考慮 呆滯(無(wú)差 異)子集 有可能考慮 不當(dāng)子集 不考慮 察覺(jué)子集 Basic Levels Have Much More in Common, But a Number of Alternatives Exist. 產(chǎn)品分類(lèi)階層 Dessert Fattening Dessert Nonfattening Dessert Ice Cream Pie Cake Diet Ice Cream Fruit Yogurt Subordinate Levels Includes Individual Brands. Superordinate Levels 產(chǎn)品分類(lèi)之策略性意涵 Identifying Competitors Are Different Products Substitutes? Locating Products Consumers’ Expectations Regar