個人決策制訂ppt課件-文庫吧資料
2025-01-18 09:28本頁面
【正文】 決策制訂觀點(diǎn) ?理性觀點(diǎn)（高度涉入） ?感性觀點(diǎn)（低度涉入） ?消費(fèi)者可能高度涉入某項(xiàng)決策，但是最後決定仍無法全以理性觀點(diǎn)詮釋。 購買決策行為連續(xù)圖 Habitual Decision Making Limited Problem Solving Extensive Problem Solving LowCost Products Frequent Purchasing Low Consumer Involvement Familiar Product Class and Brands More Expensive Products Infrequent Purchasing High Consumer Involvement Unfamiliar Product Class and Brands Little Thought, Search, or Time Given to Purchase Extensive Thought, Search, and Time Given to Purchase 問題確認(rèn) 當(dāng)實(shí)際狀態(tài)與理想狀態(tài) 發(fā)生重大差異時 資訊蒐集
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