【正文】
ding the Places to Locate a Desired Product. Product Positioning Conception of the Product Relative to Other Products in the Consumer’s Mind Exemplar Products Most Known, Accepted Product or Brand Heuristics(經(jīng)驗(yàn)或?qū)崉?wù)法則) Common Heuristics Price/Quality Relationship Brand Loyalty Product Signal Country of Origin Market Beliefs Brand Names Retail Outlets Heuristics are Mental RulesofThumb That Lead to a Speedy Decision. 選擇熟悉品牌是一種忠誠(chéng)度或習(xí)慣? ?基於習(xí)慣 – 因?yàn)椴挥没ㄙM(fèi)太多時(shí)間與力氣 ?基於品牌忠誠(chéng) – 持續(xù)購(gòu)買相同品牌的有意識(shí)決策 – 因?yàn)榍楦谢蚩陀^的理由