【正文】 行性研究的思路與框架 ..............................................................................2 項目可行性研究的基本原則 ..............................................................................2 可行性研究報告的編制依據 ..............................................................................2 可行性研究要解決的關鍵問題 ..........................................................................2第三章 項目建設的基本條件分析 ..............................................................................2 項目規(guī)劃概況 ......................................................................................................2 項目區(qū)位及用地 ..................................................................................................2 項目周邊設施分析 ..............................................................................................2 施工單位公司簡介 ..............................................................................................22第四章 市場分析與項目定位 ......................................................................................2 西安房地產投資環(huán)境現狀和總體發(fā)展趨勢 ......................................................2 西安房地產投資環(huán)境現狀 ............................................................................2 西安市房地產的總體發(fā)展趨勢預測 ............................................................2 西安市酒店的市場分析 ......................................................................................2 西安市酒店的現狀分析 ...............................................................................2 項目商業(yè)市場分析 ..............................................................................................2 西安寫字樓市場分析 ..........................................................................................2 本項目市場可行性分析 ......................................................................................2 本項目目標客戶定位及價格定位 ......................................................................2 寫字樓客戶 ....................................................................................................2 酒店客戶 ........................................................................................................2 商業(yè)部分客戶 ................................................................................................2第五章 項目總體規(guī)劃方案 ..........................................................................................2 項目規(guī)劃設計思想 ..............................................................................................2 在整體設計中主要遵循的原則 ..........................................................................2 項目總體規(guī)劃 ......................................................................................................2 項目專業(yè)設計 ......................................................................................................2 項目建筑設計 ................................................................................................2 節(jié)能設計 ........................................................................................................2 項目電氣設計 ................................................................................................2 項目動力規(guī)劃和暖通設計 ............................................................................2 項目管網綜合 ................................................................................................2 項目消防安全管理 ..............................................................................................2第六章 項目總體建設方案 ..........................................................................................2 項目組織機構設置及崗位分析 ..........................................................................2 項目進度安排的措施 ..........................................................................................2 統一部署施工進度，確保按時竣工 ............................................................23 提高施工效率，降低項目成本 ....................................................................2 合理安排施工順序，確保工程質量 ...........................................................2 項目實施進度計劃 ..............................................................................................2 有關項目進度說明 ........................................................................................2 項目實施進度計劃 ........................................................................................2第七章 銷售計劃及收入測算 ......................................................................................2 項目的營銷策略 ..................................................................................................2 項目收入估算 ......................................................................................................2 招待所收入 ....................................................................................................2 商鋪租金收入 ................................................................................................2 寫字樓租金收入 ............................................................................................2 停車場收入 ....................................................................................................2第八章 投資估算及資金籌措 ......................................................................................2 本項目總投資估算 ..............................................................................................2 項目資金籌措 ......................................................................................................2 項目運營期間經營成本估算 ..............................................................................2第九章 財務評價及風險分析 ......................................................................................2 財務評價 ..............................................................................................................2 項目基本財務計算條件 ................................................................................2 財務盈利能力分析 ........................................................................................2 項目敏感性分析 ..................................................................................................2 項目風險分析 .............................................................................