【正文】 Oral Examination Guideline for MBA Thesis， City University of Macau No material in this thesis has previously been submitted and approved for the award of a degree by this or any other university. I agree that this thesis can be available for reference in library as well as internal teaching and researching use on the understanding that it is copyright material and that no quotation from this thesis may be cited without proper acknowledgement.學(xué)生姓名 Name of Student: 學(xué)生簽名 Signed: ( )遞交日期 Date of Submission:__________________________III / 51中文摘要隨著市場(chǎng)經(jīng)濟(jì)的發(fā)展和競(jìng)爭(zhēng)日益激烈化，我國(guó)中國(guó)民營(yíng)企業(yè)的生存與發(fā)展壓力持續(xù)增加。這無(wú)疑是不利于民營(yíng)企業(yè)的可持續(xù)發(fā)展的。希望本文的研究能夠?qū)ξ覀兏玫牧私饷駹I(yíng)企業(yè)戰(zhàn)略管理的一些基本模式，同時(shí)科學(xué)的為民營(yíng)企業(yè)制定發(fā)展戰(zhàn)略起到一定的參考和借鑒。s socialist market economic system gradually establish and perfect, private panies have even bee China39。s private enterprises began to increase petition within the various industries are also increasingly fierce oriented, private enterprise survival and development pressures continue to increase. In particular, a large number of private enterprises in our country a long stick with a paternalistic management style, relatively shortsighted eyes, too much emphasis on shortterm market behavior and the shortterm benefits, while ignoring the construction of their own development strategies. This is certainly not conducive to the sustainable development of private enterprises.Articles with Sky Travel Company as empirical research object, first the basic theory of strategic management issues were discussed, analyzed the basic methods of strategic management research, so as to study the full text of a theoretical foundation。s actual operating conditions as a basis for its development of the macro environment and the industry39。s internal environment, including its development process, the existing resources and operating conditions are analyzed, and the use of evaluation matrix conducted an internal evaluation factors。s mission and strategic objectives, identify development strategies the specific embodiments. I hope this study can be private for us to better understand some of the basic strategic management mode, and scientific development strategies of private enterprises play a reference and learn.Keywords: Private enterprises,Strategic management,Strategic objectivesV / 51目 錄謝 辭 ...........................................................................................................................I中文摘要 ....................................................................................................................IIIABSTRACT...............................................................................................................IV圖 目 錄 ...................................................................................................................VII表 目 錄 .................................................................................................................VIII第一章 緒論 ..............................................................................................................9 問(wèn) 題 背 景 ...........................................................................................................9 研 究 的 目 的 和 意 義 .........................................................................................10 研究的目的 ...............................................................................................10 研究的意義 ...............................................................................................10 待 答 問(wèn) 題 .........................................................................................................11 研 究 範(fàn) 圍 與 限 制 .............................................................................................11第二章 文獻(xiàn)評(píng)論 ....................................................................................................13 國(guó) 外 研 究 現(xiàn) 狀 ...................................................................................................13 國(guó) 內(nèi) 研 究 現(xiàn) 狀 ...................................................................................................14 關(guān)于戰(zhàn)略的界定與戰(zhàn)略管理的基本原理 ................................................14 關(guān)于戰(zhàn)略管理的分析工具與實(shí)證分析 ....................................................15 企 業(yè) 戰(zhàn) 略 管 理 基 本 理 論 ...................................................................................16 企業(yè)戰(zhàn)略管理的基本理論 ........................................................................16VI / 51 戰(zhàn)略管理模式的分類 ...............................................................................19 我國(guó)中國(guó)民營(yíng)企業(yè)發(fā)展問(wèn)題 ....................................................................22第三章 研究方法與設(shè)計(jì) ........................................................................................25 研 究 物 件 .........................................................................................................25 資 料 收 集 方 法 與 過(guò) 程 ......................................................................................26 論 文 研 究 方 法 設(shè) 計(jì) .........................................................................................26 資 料 處 理 及 統(tǒng) 計(jì) 方 法 ......................................................................................26第四章 研究結(jié)果與分析 ........................................................................................28 天 宇 XX 旅 游 公 司 的 戰(zhàn) 略 管 理 現(xiàn) 狀 ................................................................28 戰(zhàn)略制定缺乏詳實(shí)分析 .........................................................................28 戰(zhàn)略決策缺乏科學(xué)程序 .........................................................................29 戰(zhàn)略執(zhí)行能力偏差較大 .........................................................................29 天 宇 XX 旅 游 公 司 環(huán) 境 分 析 ............................................................................29 政治環(huán)境分析 ............................................................................................29 經(jīng)濟(jì)環(huán)境分析 ...........................................................................................