葡萄酒營(yíng)銷策劃書(shū)(中英文對(duì)照)-文庫(kù)吧資料
2024-11-08 08:56本頁(yè)面
【正文】 s: the wine consumption channel is generally divided into drinkery and retail shop two big the distribute channel is mealamp。而由于國(guó)內(nèi)對(duì)葡萄酒類產(chǎn)品進(jìn)口關(guān)稅的降低，國(guó)外葡萄酒進(jìn)入中國(guó)的壁壘降低，從而使得其品牌的競(jìng)爭(zhēng)力得到進(jìn)一步提升。目前國(guó)內(nèi)張?jiān)?，長(zhǎng)城，王朝三大品牌平分秋色，占據(jù)了國(guó)內(nèi)約 52％的市場(chǎng)， 再加上十幾個(gè)分別是來(lái)自于法國(guó)、意大利等國(guó)的進(jìn)口品牌。 ① domestic:The market price of wine in China has been on the rise all the time since 1996, especially the price of the claret is very large in ascensional range, prices different depends on the brands, each bottle (750ml) rises from 25 yuan to 4060 yuan, the price of wine of other kinds has rising in various degree too. ② 國(guó)外： 國(guó)外的葡萄酒質(zhì)量一般較國(guó)內(nèi)的好，價(jià)格也隨著關(guān)稅的降低在逐漸降低，再加上銷售渠道的擴(kuò)展和消費(fèi)者逐漸增加葡萄酒知識(shí)，國(guó)外的產(chǎn) 品將被消費(fèi)者接受，所以現(xiàn)在洋葡萄酒進(jìn)入國(guó)內(nèi)市場(chǎng)要比過(guò)去容易。 (1)Market status:The wine is the second largest popular beverage wine and secondlowest only to beer in the international drink market, but in our country, it is just only a small wine at present, the annual production has been wandering up and down about 200,000 tons all the time for many years, even less than 1% of the national total amount of alcohol product. Consumption per capita wine of our country is only 1/20 of the level of consumption on average in recent times. At present, with the improvement of people39。近年來(lái)，隨著人們生活水平和健康意識(shí)的提高，飲食觀念的變化，加上各種媒體對(duì)葡萄酒的宣傳，使我國(guó)葡萄酒市場(chǎng)發(fā)展很快，尤其是干紅葡萄酒更是當(dāng)前消費(fèi)的熱點(diǎn)。 xxx Will be put into the market before _ _ _ (day)_ _ _ (Month) _ _ _ (Year,) the target market is the southwest of China. (depends on the concrete products and time of delivering the products) status at present (1)市場(chǎng)狀況： 葡萄酒是國(guó)際酒類市場(chǎng)中僅次于啤酒的第二大流行飲料酒，但在我國(guó)，目前還是一個(gè)小酒種，年產(chǎn)量多年來(lái)一直在２０萬(wàn)噸左右徘徊，還不到全國(guó)酒類產(chǎn)品總量的１％。 The pricing of products is __________。市場(chǎng)營(yíng)銷策劃書(shū) 葡萄酒 The Marketing Plans about Wines and main point 采用 “xxx”作為商標(biāo)和品名，廠名為 “AAA 廠 ”；產(chǎn)品定價(jià)為 _____；采用 ______(如：地
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