葡萄酒營銷策劃書(中英文對(duì)照)-wenkub
2022-11-11 08:56:51 本頁面
【正文】 tatus:The petition is relatively stable. At present, domestic Zhang Yu, Great Wall, Dynasty, these three major brands occupy half of domestic market, 52% or so. in addition,dozens of foreign brands from such as France, Italy, and other else countries. Most of domestic brands only focus their eyes on a certain region and sell their product to limited places,they are lack of marketing petition and without enougn ability to enter in the international market. In virtue of tariff decreasing and barrier of foreign wines entering China releasing, thus makes the petition of their brands further promoted. (4)分銷狀況： 葡萄酒的消費(fèi)渠道一般分為餐飲酒店和商超零售兩大類，目前的渠道分布現(xiàn)狀是餐飲酒店渠道占 51%，零售渠道占 49%；在零售渠道中，超市和大賣場又占 55%，其余為便利店、專賣店和獨(dú)立的食品店等。 ② Overseas:the quality of domestic wine is better than that of overseas,and the price is also reduced gradually with the decrease of the tariff too,and with the sale channel expanded and wine knowledage increased, more and more foreign products therefore be adopted by chinese consumers,as a result, foreign wine enters the domestic market now is more easily then the past. (3)競爭狀況： 競爭格局相對(duì)穩(wěn)定。從這個(gè)角度看，我國葡萄酒的潛在市場十分廣闊。 Adopting _ _ _ _ _ _ (For instance: Carpet type omnidirectional sales promotion method)。市場營銷策劃書 葡萄酒 The Marketing Plans about Wines and main point 采用 “xxx”作為商標(biāo)和品名，廠名為 “AAA 廠 ”；產(chǎn)品定價(jià)為 _____；采用 ______(如：地毯式全方位促銷手段 )； “xxx”將于 ___年 ___月 ___日前投放市場，目標(biāo)市場為中國的西南部市場。 xxx Will be put into the market before _ _ _ (day)_ _ _ (Month) _ _ _ (Year,) the target market is the southwest of China. (depends on the concrete products and time of delivering the products) status at present (1)市場狀況： 葡萄酒是國際酒類市場中僅次于啤酒的第二大流行飲料酒，但在我國，目前還是一個(gè)小酒種，年產(chǎn)量多年來一直在２０萬噸左右徘徊，還不到全國酒類產(chǎn)品總量的１％。 (1)Market status:The wine is the
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