葡萄酒營銷策劃書(中英文對照)-wenkub.com
2024-10-27 08:56 本頁面
【正文】 ___(month)___(year),begin the omnidirectional sales promotion of the blanket bombing. ______年 _____月 _____日，產(chǎn)品投放市場。D:To develop new product. 市場 調(diào)研：知己知彼，百戰(zhàn)不殆。 Advertisement:broadcasting station,TV,papers,billboard,etc. 促銷：實(shí)行葡萄酒文化傳播有獎(jiǎng)知識問答，免費(fèi)品嘗等形式。petty bourgeoisie such as the young white collar, etc. 分銷：大型飯店，葡萄酒專賣店，其他零售渠道。 In sum, we should first utilize the technological advantages and fund supports,also the China favourable policy of the southwest, adopt omnidirectional promotion and distribution means in the southwest that is known well ourselves, capture local market share as much as possible rapidly with the strongest petitiveness. 4. 目標(biāo) 財(cái)務(wù)目標(biāo)： 略 營銷目標(biāo)：成本毛利率達(dá) 到 200%。 W(weakness): Wines imported from abroad only accounts for about 10% of China wine market, furthermore,most of dealers mainly are foreign Sole proprietorship corporation or joint venture pany, and domestic minitype merchant or same as domestic wine enterprise, imported wines is not only restricted by high cost aspects such as market exploring, market cultivating, marketig operation, aslo restricted by high admission fee caused by manufacturer and consumption terminal (such as drinkery,groggery,KTV,night club,etc.) and various promotion expense. 機(jī)會： 中國葡萄酒近幾年一直以超過 10%的增長速度發(fā)展，加之中國葡萄酒高中低產(chǎn)品市場份額將呈現(xiàn)出 5： 4： 1 的格局，中低端市場的利潤率長期在 11%左右徘徊，高端市場利潤率卻高達(dá) 30%至 50%，而中高端產(chǎn)品恰恰是國外葡萄酒在中國市場的主要形式。 S(strength):Solid economic forces。 (5)Macro environment analysis: The depression of the international wine market makes the Asian countries including China bee the mai n battle field of wine petition, China will undoubtedly bees the focus of such crazy market. This helps to provide a great market full of potential for the foreign wines。 (3)petition s
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