葡萄酒營銷策劃書(中英文對照)(已修改)
2024-11-16 08:56 本頁面
【正文】 市場營銷策劃書 葡萄酒 The Marketing Plans about Wines and main point 采用 “xxx”作為商標(biāo)和品名，廠名為 “AAA 廠 ”；產(chǎn)品定價為 _____；采用 ______(如：地毯式全方位促銷手段 )； “xxx”將于 ___年 ___月 ___日前投放市場，目標(biāo)市場為中國的西南部市場。（根據(jù)廠家的具體產(chǎn)品和供貨時間而定） Adopting xxx as trade mark and name of product, AAA factory as the name of the factory。 The pricing of products is __________。 Adopting _ _ _ _ _ _ (For instance: Carpet type omnidirectional sales promotion method)。 xxx Will be put into the market before _ _ _ (day)_ _ _ (Month) _ _ _ (Year,) the target market is the southwest of China. (depends on the concrete products and time of delivering the products) status at present (1)市場狀況： 葡萄酒是國際酒類市場中僅次于啤酒的第二大流行飲料酒，但在我國，目前還是一個小酒種，年產(chǎn)量多年來一直在２０萬噸左右徘徊，還不到全國酒類產(chǎn)品總量的１％。我國葡萄酒的人均消費量僅是當(dāng)前世界平均消費水平的１／２０。近年來，隨著人們生活水平和健康意識的提高，飲食觀念的變化，加上各種媒體對葡萄酒的宣傳，使我國葡萄酒市場發(fā)展很快，尤其是干紅葡萄酒更是當(dāng)前消費的熱點。從這個角度看，我國葡萄酒的潛在市場十分廣闊。 (1)Market status:The wine is the second largest popular beverage wine and secondlowest only to beer in the international drink market, but in our country, it is just only a small wine at present, the annual production has been wandering up and down about 200,000 tons all the time for many years, even less than 1% of the national total amount of alcohol product. Consumption per capita wine of our country is only 1/20 of the level of consumption on average in recent times. At present, with the improvement of people39。s living standard and health consciousness, the change of the diet idea, and various propaganda of the wine, making the wine market of our country develop quickly, especially the claret is a focus of present consumption. Look from this angle, the potential market of the wine of our country is very broad. (2)產(chǎn)品狀況： (2)product status: ① 國內(nèi)： 我國葡萄酒市場價格從１９９６年
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