銷售：管理有利潤的客戶關(guān)系-資料下載頁
2025-09-25 20:34本頁面
【正文】 tes anytime, anywhere connections ? Facilitates CRM ? Creates marketspaces Connecting 1 18 Marketing Challenges ? Selective relationship management is key. ? Customer profitability analysis separates winners from losers. ? Growing “share of customer” ? Crossselling and upselling are helpful. ? Direct sales to buyers are growing. Connecting ? Via technology ? With customers ? With marketing partners ? With the world 1 19 Marketing Challenges ? Partner relationship management involves: ? Connecting inside the pany ? Connecting with outside partners ?Supply chain management ?Strategic alliances Connecting ? Via technology ? With customers ? With marketing partners ? With the world 1 20 Marketing Challenges ? Globalization ? Competition ? New opportunities ? Greater concern for environmental and social responsibility ? Increased marketing by nonprofit and publicsector entities ? Social marketing campaigns Connecting ? Via technology ? With customers ? With marketing partners ? With the worl
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