銷售：管理有利潤的客戶關(guān)系-文庫吧資料
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【正文】 nd exchanging products and value with others.” 1 6 ? Goods ? Services ? Experiences ? Events ? Persons ? Places ? Properties ? Organizations ? Information ? Ideas Many Things Can Be Marketed! What is Marketing? 1 7 ? Needs, wants, and demands ? Marketing offers: including products, services and experiences ? Value and satisfaction ? Exchange, transactions and relationships ? Markets Core Marketing Concepts What is Marketing? 1 8 Marketing Management ? Marketing management is “the art and science of choosing target markets and building profitable relationships with them.” ? Creating, delivering and municating superior customer value is key. 1 9 Marketing Management ? Customer Management: ? Marketers select customers that can be served well and profitably. ? Demand Management: ? Marketers must deal with different demand states ranging from no demand to too much demand. 1 10 Marketing Management ? Production concept ? Product concept ? Selling concept ? Marketing concept ? Societal ma
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