【正文】 and basic operations, but this option may be the final step in developing markets for our pany’s product. 特許經(jīng)營是許可證制快速發(fā)展的一種方式，通過這種方式特許權一方提供系列產(chǎn)品、 系統(tǒng)及管理服務的標準，而受特許權的一方提供市場、資金和管理人員。 Franchising is a rapidly growing form of licensing in which the franchisor provides a standard package of products, systems, and management services, and the franchisee provides market knowledge, capital, and personnel involvement in management.由于有合伙人入股，合資企業(yè)的政治、經(jīng)濟風險較小，如果要進入有法律、文化障礙的市場，合資比收購現(xiàn)有的企業(yè)所承擔的風險要小。 Besides serving as a means of lessening political and economic risks by the amount of the partner’s contribution to the venture, JVs provide a lessrisky way to enter markets that pose legal and cultural barriers than would be the case in an acquisition of an existing pany通過營銷活動的良好協(xié)調和整合進行跨國經(jīng)驗交流和專門技術的交換，這也被稱為是全球化帶來的好處。 Transfer of experience and knowhow across countries through improved coordination and integration of marketing activities is also cited as a benefit of globalization.10. 品牌或企業(yè)標識的全球認知有利于加速新產(chǎn)品的引進和增強廣告的效率和效果。 Global recognition of brand names and/or corporate logos accelerates new product introductions and increases the efficiency and effectiveness of advertising. Unit 15 2）電子商務是指通過電子媒體來進行商務活動。這意味著使用簡單、快捷、低成本的電子通信手段來進行交易，交易的雙方不必進行面對面的會晤。Emerce is doing business through electronic media. It means using simple, fast and lowcost electronic munications to transact, without facetoface meeting between the two parties of transaction.3) 電子商務的優(yōu)勢幾乎是無限的，最重要的是它能夠擴大你的客戶基礎，增加銷售總量，而且無疑能夠增強你的形象和聲望。The advantages of Emerce are virtually unlimited, the most important being an increase of your customer base, your overall sales and undoubtedly your image and prestige. 6）傳統(tǒng)營銷要素由4P組成，即產(chǎn)品、價格、渠道和促銷。而電子營銷有4C組成，即顧客、成本、便利和溝通。The traditional marketing is made up of four Ps ? product, price, place and promotion, while Emarketing consists of four Cs ? customer, cost, convenience and munication.7) 在電子商務世界中，一直需要給消費者、商人和金融機構等建立一個安全的、可以信任的購買環(huán)境。In the world of Emerce, there is a continuing need to create a safe and trusted purchasing environment for consumers, merchants, and financial institutions alike.8) 隨著電子支付方式的開發(fā)，電腦空間結算已經(jīng)普遍存在，但許多跨國界的公司對公司商務仍然依賴傳統(tǒng)的支付手段。這些支付手段具有一定的安全性，但隨之而來的是支付遲緩、不必要的成本，甚至有時發(fā)生爭端。Cyberspace is rife with newly developed electronic payment scheme but much of crossborder businesstobusiness merce still relies on traditional payment methods. These conventional methods offer some level of security but often involve delays, unnecessary costs and sometimes even disputes.9) 數(shù)字產(chǎn)品是電子商務所獨有的。雖然目前的交易量很小，但隨著帶寬的增加，錄音和錄像可以電子傳遞，交易量會猛增。Digital products are unique to Emerce. Although the transaction volume is small now, as bandwidth increases, and recorded music and videos can be delivered electronically, the transaction volume will soar.10) 許多企業(yè)在審查其產(chǎn)業(yè)價值鏈時發(fā)現(xiàn)電子商務可以降低成本，提高產(chǎn)品質量，獲得新客戶或供應商，為現(xiàn)有產(chǎn)品開創(chuàng)新的銷售方式等作用。 Many businesses find as they examine their industry value chains that electronic merce can play a role in reducing costs, improving products quality, reaching new customers or suppliers, and creating new ways of selling existing products. 寧可累死在路上，也不能閑死在家里！寧可去碰壁，也不能面壁。是狼就要練好牙，是羊就要練好腿。什么是奮斗？奮斗就是每天很難，可一年一年卻越來越容易。不奮斗就是每天都很容易，可一年一年越來越難。能干的人，不在情緒上計較，只在做事上認真；無能的人！不在做事上認真，只在情緒上計較。拼一個春夏秋冬！贏一個無悔人生！早安！—————獻給所有努力的人.學習參