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a work ethic, integrity or optimism.(1) 企業(yè)形象最重要的一部分就是“品牌”。品牌已經(jīng)成為客戶期望值的主要內(nèi)容。The most important part of your business image is your “brand” . Brands have bee an integral part of your customer’s expectation.(2) 目前的商業(yè)情境要求具備創(chuàng)新的廣告策略來加強品牌形象。公司不能滿足于過去的成就而不思進取。The current business scenario demands innovative advertising strategies to reinforce brand presence. Companies cannot afford to rest on their past laurels.(3) 真正的大品牌明白單靠產(chǎn)品和人員并不能贏得如今的消費者們真心的鐘愛。他們期望得到更多。Truly great brands understand that product and people alone will not engender brand endearment in the minds and hearts of today’s consumers. Consumers want and expect more.(4) 盡管番茄醬和可樂瓶的圖案很小,你還是能夠輕易地從其包裝顏色和瓶子形狀上認出其品牌。Even though the pictures of the ketchup and cola bottles were small, you could still easily determine their brands from the colors of the packaging and the shapes of the bottles.(5) 企業(yè)的品牌代表著公司希望在市場上呈現(xiàn)的形象,更重要的是其中蘊含著公司對客戶的承諾。An organization’s brand represents how the pany wants to be perceived in the market, and most importantly, implies a promise to the pany’s customers.(1) 戰(zhàn)略雖好,缺乏執(zhí)行和實施,其對企業(yè)的意義就不大。A good strategy lacking in implementation and execution means little to an organization.(2) 需求導(dǎo)致創(chuàng)新。就企業(yè)而言,需求就是增加股東的財富,其結(jié)果就是減少成本或者提高效率的創(chuàng)新方式。Innovation is the daughter of necessity. In the case of corporations, the necessity is increasing shareholder wealth and the daughter is innovative means to cut costs or improve efficiency.(3) 任何企業(yè)戰(zhàn)略都是有瑕疵的,因為未來會怎樣誰都沒有完全的把握。但也不需要去做精確的預(yù)測,對當(dāng)前趨勢的理解更為重要。Any kind of business strategy is flawed in that you cannot be pletely sure of what the future holds. But it isn’t necessary to make accurate predictions—what’s more useful is an understanding of present trends.(4) 美國正處于次債危機當(dāng)中,加之這一危機有向歐洲蔓延的跡象,對于公司來說目前正是動蕩難測的時候。既然如此,制定一項有成本效益的銷售戰(zhàn)略來確保企業(yè)持續(xù)盈利就更為重要了。With the United States in the midst of the subprime mortgage crisis and signs that trouble is headed towards Europe, these are uncertain times for firms. This being the case, it is ever more important to have a costeffective sales strategy to ensure that your business continues to turn substantial profits.(5) 很多經(jīng)理都是等了太久而不去實施其戰(zhàn)略,這是不對的。等到過了戰(zhàn)略期間,他們也就錯失了及早成功實施其戰(zhàn)略的時機。Too many managers wait far too long before thinking about implementing their strategy. This is a mistake. By waiting until after their strategy sessions, they miss earlier opportunities to encourage successful ,也不能閑死在家里!寧可去碰壁,也不能面壁。是狼就要練好牙,是羊就要練好腿。什么是奮斗?奮斗就是每天很難,可一年一年卻越來越容易。不奮斗就是每天都很容易,可一年一年越來越難。能干的人,不在情緒上計較,只在做事上認真;無能的人!不在做事上認真,只在情緒上計較。拼一個春夏秋冬!贏一個無悔人生!早安!—————獻給所有努力的人.學(xué)習(xí)參