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不奮斗就是每天都很容易,可一年一年越來越難。等到過了戰(zhàn)略期間,他們也就錯失了及早成功實施其戰(zhàn)略的時機。但也不需要去做精確的預(yù)測,對當(dāng)前趨勢的理解更為重要。An organization’s brand represents how the pany wants to be perceived in the market, and most importantly, implies a promise to the pany’s customers.(1) 戰(zhàn)略雖好,缺乏執(zhí)行和實施,其對企業(yè)的意義就不大。The current business scenario demands innovative advertising strategies to reinforce brand presence. Companies cannot afford to rest on their past laurels.(3) 真正的大品牌明白單靠產(chǎn)品和人員并不能贏得如今的消費者們真心的鐘愛。We should hire people for their talent, values and character, not just for skills.We can teach skills, but we cannot always imbue others with a work ethic, integrity or optimism.(1) 企業(yè)形象最重要的一部分就是“品牌”。但對于那些考慮到這一點的經(jīng)理人來說,企業(yè)文化可以大大地提高其企業(yè)的生產(chǎn)力。這種公開能夠使人們愿意去冒險,愿意承擔(dān)自己應(yīng)承擔(dān)的責(zé)任。原因很可能是公司內(nèi)部缺乏溝通。Onthejob training takes place in a normal working situation, using the actual tools, equipment, documents or materials that trainees will use when fully trained. Onthejob training has a general reputation as most effective for vocational work.(3) 員工是你最重要的資產(chǎn)之一。Evaluating the effectiveness of staff training is difficult. The oute of training can be affected by a number of factors: the social, organizational and political context that the staff work in。因此,管理人員如果對工人,尤其是出色完成任務(wù)的人不吝贊賞之詞的話,一定會收到意想不到的效果。Most panies create a socalled incentive program for their workers. Common incentives are in the form of cash, tour packages, bonuses, or gift checks.(2) 士氣高昂的員工無疑是快樂的。 you can always change the structure of your business depending on your needs and market expectations.(4) 有限責(zé)任合伙經(jīng)營介于合伙經(jīng)營和有限責(zé)任公司之間,但遺憾的是這種形式并不是只吸取了兩種結(jié)構(gòu)的優(yōu)點。There is no single choice that fits every business。Successful business owners know they must take into account their market and their petition in determining the right business strategy to implement in their business.(4) 像堅持、不懈、勤奮這樣的領(lǐng)導(dǎo)特質(zhì)是不足以讓企業(yè)成功的,還需要良好的戰(zhàn)略。Well known brands are those that have lasted over the years and it usually follows that the longer a brand has been standing the higher the quality it offers.(1) 人們失敗并不是因為他們計劃要失敗,而是因為他們沒有做好計劃。同時也要考慮到很多字都有不同的字面和關(guān)聯(lián)意義,這也很重要。The most important part of a new product is its brand name. Deciding on a brand name for a product is both crucial and influential to its overall success or ultimate failure.(2) 質(zhì)量是人們支持并忠實于你的品牌的首要原因。The failure occurs in most cases because the culture of the organization remained the same.(4) 記住,當(dāng)你檢查和評定你的企業(yè)文化時,你實際上是在為將來的成功投資。It is important for panies to develop a good training program to keep their staff motivated.(5) 對員工進行培訓(xùn)時一定要清楚地了解自己的角色。The most mon m