【導(dǎo)讀】（一）業(yè)務(wù)組合······················································································4. （二）資源配置······················································································4. （三）競(jìng)爭(zhēng)優(yōu)勢(shì)······················································································5. （四）協(xié)同優(yōu)勢(shì)······································································&#183

　　

【正文】 發(fā)進(jìn)程的最前端。 另外，由于電腦產(chǎn)業(yè)屬于資本密集型產(chǎn)業(yè)，規(guī)模經(jīng)濟(jì)效應(yīng)非常明顯，因此，基于并購(gòu)的多品牌戰(zhàn)略 致力于使宏碁 電腦占有絕對(duì)高的市場(chǎng)份額，充分形成和發(fā)揮規(guī)模效應(yīng)，翻過(guò)來(lái)有鞏固了宏碁產(chǎn)品的成本領(lǐng)先優(yōu)勢(shì)，進(jìn)而鞏固其產(chǎn)品差異化程度，使企業(yè)競(jìng)爭(zhēng)力進(jìn)一步得到加強(qiáng)。 30 參考文獻(xiàn)： 1．王玉：《企業(yè)戰(zhàn)略管理教程（第二版）》 ，上海財(cái)經(jīng)大學(xué)出版社 2020 年 5 月第 2 版 2. 宏碁公司網(wǎng)站： acergroup。 /public/chinese/index。 htm 3. 邁克 波特：《競(jìng)爭(zhēng)優(yōu)勢(shì)》 4. 《商業(yè)周刊》 20200408 網(wǎng)絡(luò)版 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