【導(dǎo)讀】鄭州Vs北京、天津、西安2020年經(jīng)濟(jì)總體情況。鄭州為河南省省會，中原重鎮(zhèn)。地處隴海、京廣鐵路交匯處，貫通東西南北，是中國鐵路線重要中轉(zhuǎn)站之一.鄭州市總?cè)丝冢袇^(qū)人口，市區(qū)建成區(qū)面積。中心城區(qū)基礎(chǔ)建設(shè)一般，出租車型以富康、夏利、捷達(dá)為主，起步價7元，每公里。借助中原樞紐交通優(yōu)勢，鄭州批發(fā)行業(yè)發(fā)達(dá)，擁有各類專業(yè)批發(fā)市場，且商品周轉(zhuǎn)率較高。零售業(yè)特別是連鎖超市業(yè)不成熟，主要競爭對手為：丹尼斯、世紀(jì)聯(lián)華、北京華聯(lián)。度較高，且多為超市結(jié)合商廈形式。它們之間基本形成無序競爭的局面。家樂福和天津家世界在鄭州。已有開店計劃且已進(jìn)入具體實施階段。

　　

【正文】 要是不知名二、三線品牌，貨源主要借助鄭州發(fā)達(dá)的批發(fā)市場 Commodities of 026 have not famous brands except Heng Yuanxiang. Most are of low grade in high 部門沒有杜邦、紅富士、松田等知名品牌，最好的是恒源祥，以中低檔商品為主，但價位偏高 Commodities of 027 are of unknown brands. The most famous one is Jinfeng. Most patterns have been washed out by famous brands and keep high ，最好的是金鳳，款式花型多半是一類市場已經(jīng)淘汰的，且價位很高，一條素色緞邊緞檔 90克面巾（雜牌無產(chǎn)地），零售價為 the assortment of modities of 028 is evidently inplete. Of sole brand and in narrow display, there are no blankets or topgraded table cloth on Lotus明顯不全，品牌單一，陳列面較小，沒有地毯，高級桌布銷售 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL F Commoditied of 024 are in narrow display. Most are of low grade in poor quality, inattractive at all. 024部門陳列面小，商品 中低檔為主， 質(zhì)量較差，很少有人光顧 Most hardwares and car accessories are of national brands, but far less than that of Beijing Lotus. No electric tools, motocycle oil of helmet on sale. 五金工具、汽配 以 全國性 品牌 為主，但比北京 Lotus的 品牌 少很多，沒有電動 工具 ， 機(jī)油，摩托車油，頭盔等品類的商品銷售 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL G Most modities are in consignment such as Phillipes, Bolang, Sony and Wen Quxing. 此區(qū)域經(jīng)營方式以聯(lián)營為主，以飛利浦、博朗、索尼、文曲星等品牌為主 Not petitive in price pared with that of Lotus. 商品價格相對 Lotus無競爭優(yōu)勢 No munication device such as mobile phones on sale. Local residents tent to buy these in professional markets.賣場內(nèi)幾乎無手機(jī)等通信設(shè)備出售。當(dāng)?shù)貙I(yè)通信市場較多，居民沒有在賣場消費此類商品的習(xí)慣。 No IT products of high price on sale. 賣場內(nèi)沒有高價值 IT產(chǎn)品出售 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 APPAREL Generally, ZZ is located in the central part of the country, enjoy convenient transportation and it’s producing areas of apparel are widely located. Apparel of top grade are mostly from Shanghai and Beijing,and that of low grade from Zejiang, Fujian and ，鄭州地處中原 ， 交通發(fā)達(dá) ， 服裝產(chǎn)地分布很廣 ， 中高檔以上海 ， 廣州為主 。 中低檔以廣州 ， 浙江 ， 福建 ， 溫州為主 。 Local people pay much attention to price and have low demand on ， 對商品的品質(zhì)要求不高 。 Brands in consignment in supermarket are 。 Apparel Sector in supermarkets occupies about 20% of the whole sales 20%。 Apparel in supermarkets are of low grade and much more inexpensive than that of Beijing ， 價格點與北京 LOTUS相比明顯偏低 。 The display of promoted modities is always on main areas in form of tables, including top and bottom大賣場服裝促銷陳列多在主通道 ， 堆碼形式出現(xiàn) ， 包括上衣和下裝 。 Commodities information is orderly printed in the show of apparel and underwear occupy space of the whole page respectively because of the large number of items. Parts of the promoted modities have not detailed description and the actual modities are not in line with the ， 而且服裝和內(nèi)衣各占一個版面 ， 單品較多 。有一部分促銷商品海報上不打商品的詳細(xì)描述 ， 實際促銷商品與海報圖片不相符 。 Shoes in supermarkets are displayed without boxes, so more items can be placed on the same shelves. Promoted ones are mainly set at the end ， 相同貨架的情況下 ， 增加了可陳列的商品品種 ， 促銷品主要放在貨架的端頭陳列 。 MST 2020 COPYRIGHT R An Overview of the Wholesales Market and Other Professional Markets 批發(fā)及其它專業(yè)市場概況 Apparel服裝 Yinji Wholesales Market銀基商貿(mào)批發(fā)城 Tianrong Wholesales Market天榮商貿(mào)批發(fā)城 Qiantang Apparel Market錢塘衣城 Jin Rong Wholesales Market錦榮批發(fā)城 Shunhe wholesales market of knit underwear and socks 順和針織內(nèi)衣襪批發(fā)市場 Market of cases and bags(in city center)箱包城（市中心） Shoes Market(in Southern city)鞋城（城南） Food and Dry B食品、洗化 Hua Zhong food market華中食品城 New Huazhong food market新華中食品城 Wan Kelai萬客來 Side food market on Huanghe Road黃河路副食品城 Hardline硬貨 Appliances wholesales market on Zhenbian Road鄭汴路家電批發(fā)市場 Zhongbo cook wares 中博廚具 World of bedding on Nanyang Road 南陽路床品大世界 MST 2020 COPYRIGHT R Wholesales Market批發(fā)市場 Wholesales market of gifts ,toys and stationery禮品、玩具、文具批發(fā)市場 Yinji wholesales market銀基商貿(mào)城 Qiao Jiamen Apparel Market 喬家門服裝城 MST 2020 COPYRIGHT R 目 錄 Layout/Section信息 競爭對手信息 宏觀信息 商品特征 商品比較結(jié)果 商品比較結(jié)果MST 2020 COPYRIGHT R ? SKU Summary – Dry (Department) MST 2020 COPYRIGHT R ? SKU Summary – Dry (Division) MST 2020 COPYRIGHT R ? BRAND Summary – Hardline (Department) MST 2020 COPYRIGHT R ? BRAND Summary – Hardline (Division) C e n tu r y M a r t世紀(jì)聯(lián)華經(jīng)三店T o ta lS a m e a sBJS a m e %21 9 4 2 .8 6 %175 97 5 5 .4 3 %236 135 5 7 .2 0 %148 38 2 5 .6 8 %82 37 4 5 .1 2 %97 69 7 1 .1 3 %51 8 1 5 .6 9 %B J L o t u s D e n n i s丹尼斯中原店C e n t u r y M a r t世紀(jì)聯(lián)華經(jīng)三店B J L o t u s D e n n i s丹尼斯中原店C e n t u r y M a r t世紀(jì)聯(lián)華經(jīng)三店o t a l T o t a lS a m e a sBJS a m e % T o t a lS a m e a sBJS a m e % T o t a l T o t a lS a m e a sBJS a m e %H A R D L I N E 1299 814 279 3 4 . 2 8 % 810 393 4 8 . 5 2 % 3 0 H A R D L I N E A 92 20 10 5 0 . 0 0 %3 1 H A R D L I N E B 256 273 100 3 6 . 6 3 %3 2 H A R D L I N E C 375 236 81 3 4 . 3 2 %3 3 H A R D L I N E D 174 63 29 4 6 . 0 3 %3 4 H A R D L I N E E 146 84 8 9 . 5 2 %3 5 H A R D L I N E F 216 85 43 5 0 . 5 9 %3 6 H A R D L I N E G 40 53 8 1 5 . 0 9 %G R O U P D I V I S I O NMST 2020 COPYRIGHT R 鄭州市調(diào)項目參與人員 北京商品籌建部 ：林敏、許東俠、強(qiáng)明、王丹 鄭州采購： 翟建偉、馮益潔、張清云、麻利、宋偉斌、沈麗 上海商品籌建部： 徐冰、郭玥潔、陸曉熙、陳瑋