【正文】 in high 部門沒有杜邦、紅富士、松田等知名品牌，最好的是恒源祥，以中低檔商品為主，但價(jià)位偏高 Commodities of 027 are of unknown brands. The most famous one is Jinfeng. Most patterns have been washed out by famous brands and keep high ，最好的是金鳳，款式花型多半是一類市場已經(jīng)淘汰的，且價(jià)位很高，一條素色緞邊緞檔 90克面巾（雜牌無產(chǎn)地），零售價(jià)為 the assortment of modities of 028 is evidently inplete. Of sole brand and in narrow display, there are no blankets or topgraded table cloth on Lotus明顯不全，品牌單一，陳列面較小，沒有地毯，高級(jí)桌布銷售 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL F Commoditied of 024 are in narrow display. Most are of low grade in poor quality, inattractive at all. 024部門陳列面小，商品 中低檔為主， 質(zhì)量較差，很少有人光顧 Most hardwares and car accessories are of national brands, but far less than that of Beijing Lotus. No electric tools, motocycle oil of helmet on sale. 五金工具、汽配 以 全國性 品牌 為主，但比北京 Lotus的 品牌 少很多，沒有電動(dòng) 工具 ， 機(jī)油，摩托車油，頭盔等品類的商品銷售 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL G Most modities are in consignment such as Phillipes, Bolang, Sony and Wen Quxing. 此區(qū)域經(jīng)營方式以聯(lián)營為主，以飛利浦、博朗、索尼、文曲星等品牌為主 Not petitive in price pared with that of Lotus. 商品價(jià)格相對(duì) Lotus無競爭優(yōu)勢(shì) No munication device such as mobile phones on sale. Local residents tent to buy these in professional markets.賣場內(nèi)幾乎無手機(jī)等通信設(shè)備出售。 or higher 當(dāng)?shù)鼐用衿酶哂?45度的白酒 gin of gift are in small quantity and less imported wine, whiskey and brandy禮盒酒較少，洋酒更少 promotion of liquor are not strong, with often unvalued presents酒類的促銷力度不大，一般贈(zèng)品為低價(jià)值飲料 Commodities’ features in ZZ market 鄭州賣場商品特征 MST 2020 COPYRIGHT R Dry D rice wines are rarely seen 米酒、黃酒在當(dāng)?shù)剌^少見 Cocacola is absolutely petitive locally and Pepsi only has cola on sales 可口可樂在當(dāng)?shù)卣冀^對(duì)優(yōu)勢(shì)，百事僅有可樂一種產(chǎn)品在掙扎 price of drink is higher than that of Lotus, by 510% 飲料價(jià)格較 Lotus高，一般高 5－ 10個(gè)百分點(diǎn) Commodities’ features in ZZ market 鄭州賣場商品特征 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL A No major appliances such as televisions on sales 當(dāng)?shù)卮筚u場無電視機(jī)、家庭影院等大家電出售 Local people tend to go professional appliances store for shopping. They won’t buy major appliances in the supermarkets當(dāng)?shù)鼐用窳?xí)慣去專業(yè)家電賣場選購商品，沒有在大賣場購買大型影 音家電的習(xí)慣 Famous brands of 059 Audio such as Sanyo, Xinke and Qisheng occupy 30%, of small SKU count, in low price fluctuation and most in mid or low price. 059Audio部門一線品牌占 30％，如三洋、新科、奇聲等。 another two local brands are Shuangshou and Yuanxing 醋以山西陳醋、鎮(zhèn)江恒順為主，有兩個(gè)當(dāng)?shù)仄放疲弘p收、源星 No pickled seafood on sales無黃泥螺等海鮮腌制品出售 MST 2020 COPYRIGHT R Dry B Commodities of Health Beauty Aids are frequently displayed according to brands 洗化、護(hù)膚美容用品有按品牌陳列的習(xí)慣 Domestic renowned brands such as Pamp。 improper price fluctuation品牌和商品種類相對(duì)較全，但定價(jià)無法在合理區(qū)間內(nèi)運(yùn)行 hard to identify promoted modities。 many taxis available選址偏北，但有公交線路。 serious repeated display模仿家樂福，重復(fù)陳列情況嚴(yán)重 Opening time營業(yè)時(shí)間： 8:3021:30 Number of Cashiers收銀臺(tái)數(shù)量： 44 Customers Flow客流情況： Most customers e from nearby residence zones主要客源為附近小區(qū)居民 Transportation交通： slightly located in North。 MST 2020 COPYRIGHT R Survey Target Confirmation調(diào)研對(duì)象確定 Major survey target 主要調(diào)研對(duì)象 Minor survey Target 次要調(diào)研對(duì)象 丹尼斯中原店 世紀(jì)聯(lián)華經(jīng)三店 MST 2020 COPYRIGHT R Major Survey Target Dannis Zhongyuan Store 主調(diào)研對(duì)象－丹尼斯中原店 Environment周圍環(huán)境： Many residence zones nearby but neighboring traditional western industry area 多居民小區(qū)，但緊鄰西部傳統(tǒng)工業(yè)區(qū) Area面 積： 11,000－ 12,000sqm Display陳 列： Ordinary shelves。 Disadvantages缺點(diǎn)： underground location makes one feel oppressed. Because of low quality of consignment,modities of HL and Apparel are of low quality and low priced 地下結(jié)構(gòu)，略顯壓抑。 MST 2020 COPYRIGHT R Competitors Comparison競爭對(duì)手比較 Advantages優(yōu)點(diǎn)： Supermarkets bined with department stores attract many small one near residence store has low consuming volume per person but enjoys good sales of promoted modities 百貨商廈同大賣場結(jié)合的經(jīng)營模式，借助商廈帶來不少客源。 Disadvantages缺點(diǎn)： All the modities are in consignment, RMB700 every shelf per month. Quality is hard to guarantee and repeated display is （每節(jié)貨架 700/月），商品質(zhì)量難以保證。金博大店為當(dāng)?shù)劁N售最好的賣場。 Disadvantages缺點(diǎn)： the one of best display is in bad sales because of improper location 標(biāo)準(zhǔn)最高的賣場 由于選址原因銷售不佳。經(jīng)過數(shù)年經(jīng)營在當(dāng)?shù)貥淞⑾喈?dāng)知名度。 Display陳 列： Because of low velocity,modities are in disorder,forming a vicious circle由于商品周轉(zhuǎn)率極低，導(dǎo)致陳列凌亂，形成惡性循環(huán)。 Area面 積： 7,000sqm Customers Flow客流情況： A small number of customers。 Free Buses班車： No 無 Competitors Information Si Damai競爭對(duì)手情況－思達(dá)買 MST 2020 COPYRIGHT R 諾瑪特 MST 2020 COPYRIGHT R NuoMart諾瑪特 Dreary Exteriors冷清的門面 MST 2020 COPYRIGHT R Background公司背景 ： When it opened on 2020,the upstairs department store Baisheng suddenly drew the department store,Sanhe runs badly and few customers go to the suffers from bad business. 諾瑪特鄭州店 02年 12月 20日開業(yè)。broad shopping environment because of big space。Saturday 周五至周六： 8:0022:00 Area面 積： 8,000sqm Number of Cashiers收銀臺(tái)數(shù)量： 25 Consumers Flow客流情況： Most consumers e from nearby residence 。 Opening time營業(yè)時(shí)間： Monday to Thursday amp。 Saturday amp。聘請(qǐng)家樂福管理人員參與營運(yùn)。 Promotion促銷活動(dòng)： Free medical instruments at entrance attract man