【正文】 MST 2020 COPYRIGHT R An Overview of the Wholesales Market and Other Professional Markets 批發(fā)及其它專業(yè)市場概況 Apparel服裝 Yinji Wholesales Market銀基商貿(mào)批發(fā)城 Tianrong Wholesales Market天榮商貿(mào)批發(fā)城 Qiantang Apparel Market錢塘衣城 Jin Rong Wholesales Market錦榮批發(fā)城 Shunhe wholesales market of knit underwear and socks 順和針織內(nèi)衣襪批發(fā)市場 Market of cases and bags(in city center)箱包城（市中心） Shoes Market(in Southern city)鞋城（城南） Food and Dry B食品、洗化 Hua Zhong food market華中食品城 New Huazhong food market新華中食品城 Wan Kelai萬客來 Side food market on Huanghe Road黃河路副食品城 Hardline硬貨 Appliances wholesales market on Zhenbian Road鄭汴路家電批發(fā)市場 Zhongbo cook wares 中博廚具 World of bedding on Nanyang Road 南陽路床品大世界 MST 2020 COPYRIGHT R Wholesales Market批發(fā)市場 Wholesales market of gifts ,toys and stationery禮品、玩具、文具批發(fā)市場 Yinji wholesales market銀基商貿(mào)城 Qiao Jiamen Apparel Market 喬家門服裝城 MST 2020 COPYRIGHT R 目 錄 Layout/Section信息 競爭對手信息 宏觀信息 商品特征 商品比較結(jié)果 商品比較結(jié)果MST 2020 COPYRIGHT R ? SKU Summary – Dry (Department) MST 2020 COPYRIGHT R ? SKU Summary – Dry (Division) MST 2020 COPYRIGHT R ? BRAND Summary – Hardline (Department) MST 2020 COPYRIGHT R ? BRAND Summary – Hardline (Division) C e n tu r y M a r t世紀(jì)聯(lián)華經(jīng)三店T o ta lS a m e a sBJS a m e %21 9 4 2 .8 6 %175 97 5 5 .4 3 %236 135 5 7 .2 0 %148 38 2 5 .6 8 %82 37 4 5 .1 2 %97 69 7 1 .1 3 %51 8 1 5 .6 9 %B J L o t u s D e n n i s丹尼斯中原店C e n t u r y M a r t世紀(jì)聯(lián)華經(jīng)三店B J L o t u s D e n n i s丹尼斯中原店C e n t u r y M a r t世紀(jì)聯(lián)華經(jīng)三店o t a l T o t a lS a m e a sBJS a m e % T o t a lS a m e a sBJS a m e % T o t a l T o t a lS a m e a sBJS a m e %H A R D L I N E 1299 814 279 3 4 . 2 8 % 810 393 4 8 . 5 2 % 3 0 H A R D L I N E A 92 20 10 5 0 . 0 0 %3 1 H A R D L I N E B 256 273 100 3 6 . 6 3 %3 2 H A R D L I N E C 375 236 81 3 4 . 3 2 %3 3 H A R D L I N E D 174 63 29 4 6 . 0 3 %3 4 H A R D L I N E E 146 84 8 9 . 5 2 %3 5 H A R D L I N E F 216 85 43 5 0 . 5 9 %3 6 H A R D L I N E G 40 53 8 1 5 . 0 9 %G R O U P D I V I S I O NMST 2020 COPYRIGHT R 鄭州市調(diào)項(xiàng)目參與人員 北京商品籌建部 ：林敏、許東俠、強(qiáng)明、王丹 鄭州采購： 翟建偉、馮益潔、張清云、麻利、宋偉斌、沈麗 上海商品籌建部： 徐冰、郭玥潔、陸曉熙、陳瑋 。有一部分促銷商品海報上不打商品的詳細(xì)描述 ， 實(shí)際促銷商品與海報圖片不相符 。 The display of promoted modities is always on main areas in form of tables, including top and bottom大賣場服裝促銷陳列多在主通道 ， 堆碼形式出現(xiàn) ， 包括上衣和下裝 。 Apparel Sector in supermarkets occupies about 20% of the whole sales 20%。 Local people pay much attention to price and have low demand on ， 對商品的品質(zhì)要求不高 。 No IT products of high price on sale. 賣場內(nèi)沒有高價值 IT產(chǎn)品出售 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 APPAREL Generally, ZZ is located in the central part of the country, enjoy convenient transportation and it’s producing areas of apparel are widely located. Apparel of top grade are mostly from Shanghai and Beijing,and that of low grade from Zejiang, Fujian and ，鄭州地處中原 ， 交通發(fā)達(dá) ， 服裝產(chǎn)地分布很廣 ， 中高檔以上海 ， 廣州為主 ?；喺硐?，衣架，抹布等細(xì)分類的商品品種比北京 Lotus明顯偏少，陳列面也小 Most are from Shanghai, Zhejiang and Guangdong, with unknown brands of low grade as major parts. National brands are less than that of 、浙江、廣東，且全國性品牌較北京 Lotus少，以不知明的二，三線中低檔品牌為主 Compared with Lotus, same modities on sale are not petitive because of higher 與 Lotus相比無競爭優(yōu)勢，零售價普遍偏高 Commodities of low and mid price occupy more than 60%. HL B的中低檔價位商品占比超過 60% Su Boer and Ai Shida, two kitchenware brands are displayed on special shelves by suppliers. Instead, the other promotions are relevantly weak. HL B蘇泊爾，愛仕達(dá)有廠家專柜促銷，其它的商品促銷的力度較弱 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL C The major parts of stationery are of national brands, but of sole brand and not petitive in price pared with that of Lotus. However, some of low price without quality guarantee can attract 主，但品牌單一，價格與 Lotus相比無優(yōu)勢，但有部分低價商品迎合消費(fèi)者，品質(zhì)無保證 Bikes and electric bikes are in small display, because firstly there are professional bike market locally, secondly sales of electric bikes has not ，當(dāng)?shù)赜屑械膶I(yè)自行車及電動自行車市場，電動自行車在鄭州還未到銷售高峰期，街上很少看到騎電動自行車的人 The assortment of sporting goods is inplete. The display is narrow and most are of unknown brands 體育用品的品種不全，陳列面小且多為二，三線的中低檔品牌 Fitness equipment of large space are almost extinct, not only in supermarkets but also in boutiques. 大型健身器材幾乎絕跡，專賣店也很少 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL D No major appliance on saleHardline D無冰箱、洗衣機(jī)、空調(diào)等大家電出售 Consumers tend to buy large white goods in professional appliances 白色家電的習(xí)慣，傾向于去專業(yè)家電賣場選購商品 Small appliances are of various brands. Those in good sales are microwave, electric pan of Gelanshi, Meide, Hailing, in either low or high price. 小家電品牌較多，銷售好的品牌有：格蘭仕、美的、海菱等；銷售好的品類是：微波爐、電熱鍋等，高中低價均有分布 MST 2020 COPYRIGHT R Commodities’ features in ZZ market 鄭州賣場商品特征 HL E Compared with that of Beijing Lotus, most are of unknown brands, supplied by wholesaling E 與北京Lotus 比，相同品牌很少，主要是不知名二、三線品牌，貨源主要借助鄭州發(fā)達(dá)的批發(fā)市場 Commodities of 026 have not famous brands except Heng Yuanxiang. Most are of low grade